User Acquisition Manager

Since 2018, PortalOne has been laser-focused on its mission to build an entirely new category of entertainment: hybrid games. Combining the strengths of games with the strengths of TV into one magical experience. To succeed in forging this new category of entertainment, we've built a team of experts from around the world, including Hollywood veterans from Warner Bros. and the Matrix trilogy; leaders from shows like The Voice, Idol, and Who Wants to be a Millionaire, and pioneers of hit games globally like Fortnite and Candy Crush. This, paired with our extensive roster of world-class investors, advisors, and games industry professionals, empowers us in delivering this next generation of entertainment.

We want to increase the joy and value of playtime and realize the full potential of immersive, gamified experiences to entertain, inspire, connect, and develop people around the world. Our mission is to be the ultimate destination for hybrid games, in the same way that Netflix is for TV and film, and Spotify for music. In the future, PortalOne will host hundreds of games and shows in every category and genre, offering something for everyone to enjoy. With our product now ready for the next phase, we're gearing up to increase our velocity and supercharge growth.

Regardless of your role, department, or level, we focus on cultivating a passion-driven, supportive, team-oriented, and collaborative environment. The beauty of joining our team at this stage is that each department is currently relatively small, meaning that you will see your contribution have an impact on our products, and your work will directly influence the evolution of hybrid games

As a User Acquisition Manager, you will play a critical role in driving our user acquisition to the next level. You will manage and optimize campaigns across various platforms, ensure effective budget allocation, and build strong relationships with ad networks. Your analytical skills and creativity will be fundamental to successfully expanding our user base and maximizing return on investment.

• Budget Allocation:
  • Develop and manage user acquisition budgets to surpass KPI and goals.
  • Allocate funds strategically across channels and campaigns.
• Creative Testing:
  • Lead creative development and testing efforts to identify high-performing ad formats.
  • Analyze performance metrics to determine the effectiveness of different creatives.
• Ad Network Collaboration:
  • Build and maintain relationships with ad networks and media partners.
  • Negotiate terms and conditions to optimize placements.
• Channel and Geo Expansion:
  • Identify and open new user acquisition channels and geographical markets.
  • Conduct market research to determine opportunities for growth.
• Retargeting Strategies:
  • Develop and implement retargeting campaigns to re-engage users.
  • Analyze user behavior to segment audiences for personalized messaging.
• Placement Analysis and Expansion:
  • Monitor and analyze ad placements to identify areas for improvement.
  • Expand into new placements that align with user acquisition goals.
• Creative Formats Diversification:
  • Explore and implement diverse creative formats, including video, playable ads, and interactive content.
  • Collaborate with the design team for impactful creative assets.
• Implement Effective Processes for Campaign Optimization:
  • Continuously optimize campaigns through data analysis.
  • Utilize analytics tools to track performance and adjust strategies as needed.
  • Make sure we implement data quality and validation processes.
• Collaboration and Reporting:
  • Collaborate with cross-functional teams, including product and analytics, to align user acquisition goals with overall business objectives.
  • Prepare and present regular reports on campaign performance, insights, and strategic recommendations to stakeholders.
• ASO:
  • Help with ASO efforts to improve IPMs.
  • Help improve conversion funnel.

This role will report to our Growth Director and will work in close collaboration with the Growth team.

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of experience in user acquisition, preferably in the mobile gaming industry.
• Proven track record of managing successful user acquisition campaigns.
• Strong analytical skills and experience with analytics tools (e.g., Amplitude, Facebook Ads Manager, Appsflyer).
• Excellent communication and negotiation skills.
• Familiarity with various ad networks, marketing channels, and optimization techniques.
• Creative mindset with a passion for testing and innovating.

If the role sounds like the right fit then we'd love to hear from you