Director of Marketing

Director of Marketing & Growth - Europe & Africa

We are seeking an experienced Director of Marketing & Growth - Europe & Africa to lead Open iT's marketing and growth strategy across the region. This role will be responsible for driving regional market growth, pipeline contribution, brand positioning, demand generation, and go-to-market execution in close partnership with Sales and executive leadership.

The successful candidate will bring a strong commercial mindset and a proven ability to translate market opportunities into measurable business growth. This role requires experience navigating complex enterprise B2B environments with high-value opportunities, long sales cycles, multiple stakeholders, and varying market dynamics across countries and industries.

This is primarily a leadership and growth-focused role, with hands-on involvement when needed to accelerate key initiatives, develop new markets, and support strategic opportunities.

Key Responsibilities:

• Own the marketing and growth strategy for Europe and Africa, aligned with regional revenue business priorities.
• Drive marketing-sourced and marketing-influenced pipeline, with clear accountability for measurable business impact.
• Partner closely with Sales leadership on target accounts, priority industries, pipeline development, and market opportunities.
• Identify and develop new markets, customer segments, partnerships, and growth opportunities across the region.
• Develop and manage the regional marketing plan and budget, allocating resources based on performance and ROI.
• Lead regional go-to-market activities across account-based marketing, digital, events, partnerships, customer marketing, and content.
• Strengthen Open iT's positioning and messaging for regional markets while maintaining global brand consistency.
• Build market and competitive intelligence to support strategic and commercial decisions.
• Develop customer proof, including case studies, references, success stories, and ROI narratives.
• Lead and develop regional marketing resources and coordinate effectively with global teams, agencies, and partners.
• Report regularly on pipeline contribution, marketing growth, marketing performance, and ROI to senior leadership.

Required Qualifications:

• 10+ years of B2B marketing growth or growth experience, preferably in enterprise software, SaaS, technology, or related industries.
• 5+ years of leadership experience managing teams and cross-functional initiatives.
• Proven experience driving pipeline, market growth, and revenue-related outcomes.
• Experience developing and executing regional or multi-country go-to-market strategies.
• String background in enterprise B2B marketing, demand generation, positioning, messaging, and account-based marketing.
• Experience partnering closely with Sales on target accounts, pipeline generation, and strategic opportunities.
• Experience managing marketing budgets and evaluating investments based on ROI and business impact.
• Experience working across multiple markets, preferably within Europe and/or Africa.
• String analytical, commercial, communication, and stakeholder-management skills.
• Familiarity with CRM, marketing automation, and sales intelligence platforms.
• Excellent professional English; additional European or African languages are an advantage.

Preferred Qualifications:

• Experience developing or expanding markets within Europe and Africa.
• Background in enterprise software, software asset management, engineering software, or related technical markets.
• Experience marketing to engineering-intensive or complex enterprise industries.
• Experience with strategic account development, partnerships, or new-market entry.
• Experience managing distributed or cross-border teams.

Location:

Europe or Africa; preferably near an Open iT office or key regional market. Collaboration across multiple countries and time zones, with occasional international travel, may be required.

Remote | Oslo, Norway | Stuttgart, Germany