VP Demand Generation

Are you ready to:

• Lead a talented, growing team and shape reMarkable's global demand generation strategy at a fast-paced growth technology brand?

• Build new marketing capabilities and drive reMarkable's growth to new heights in key markets worldwide?

• Execute high-impact global marketing strategies with a performance-driven focus?

If yes, then this role is the perfect opportunity to make a lasting impact

About reMarkable

reMarkable creates hardware and software products that help people all over the world find focus. We want to combine the best of both worlds: the digital and the analogue, and to create tools that enhance learning, focus and presence for knowledge workers. Our tablet isn't just another screen - it's an experience. We add the warmth of paper to digital solutions, creating something brand new. We are enabling better thinking through technology.

Join us in preserving human creativity amidst a sea of technological time thieves

About the team

The Demand Generation Team at reMarkable is at the forefront of growth and attracting customers through innovative marketing strategies. Managing a significant budget, this dynamic team drives impactful campaigns across media channels, with focus on B2C. They play a critical role in launching new products, driving visibility, traffic, and global sales growth.

Currently, the team is evolving to adopt broader media, aiming to boost ROI, qualified traffic, and brand KPIs. The focus is on collaboration, leveraging global experience, and building new capabilities to drive market expansion.

In this role, you'll lead a talented team of 12, including media managers and digital specialists, and report directly to the Chief Marketing & Sales Officer.

About The Role
As VP Demand Generation, you will lead the development and execution of data-driven marketing programs that drive customer acquisition and revenue growth. You will oversee global media strategies, including performance marketing, influencer campaigns, content creation, AI utilisation and customer marketing, all aimed at expanding our reach and visibility.

This role is both strategic and operational—translating business goals into effective, scalable campaigns. You'll work with a dynamic, cross-functional team to build capabilities, define and execute marketing strategies, and ensure maximum impact in reMarkable's prioritized global markets, including Europe, US, Canada, Australia, and the Middle East.

Your responsibilities include:

• Demand Generation & Customer Acquisition: Develop and execute global demand generation strategies including paid media (social, search, display, video), influencer marketing, and CRM. Optimize campaigns for ROI and customer acquisition.

• Media Strategy & Performance Marketing: Lead global paid media strategy, integrating a full-funnel approach. Ensure that all efforts align with KPIs.

• Brand Awareness & Content Strategy: Establish reMarkable as a category leader through high-impact media partnerships and influencer collaborations. Develop creative, engaging content strategies, and lead brand-focused campaigns.

• Go-to-Market: Drive product launch campaigns, ensuring seamless collaboration with internal teams and external partners, to deliver maximum market impact.

• Team Leadership & Capability Development: Manage and develop a high-performing global team. Foster innovation, collaboration, and continuous growth.

• Emerging Technologies & Innovation: Explore and implement emerging marketing technologies, including AI tools and personalization, to stay ahead of competition and enhance marketing campaigns.

• CRM Programs: Drive CRM programs and campaigns through email, trade-in, referral, and other channels to increase retention and sales.

We are looking for the following experience:

• 7+ years of experience in senior marketing or media roles, with a proven ability to manage global campaigns, oversee budgets, and consistently deliver measurable ROI.

• Leadership experience in managing high-performing teams, developing capabilities, and collaborating effectively with cross-functional teams, including analytics and sales.

• Expertise in data-driven marketing across digital platforms, social media (both paid and owned), search, CRM, and customer segmentation strategies.

• Proven track record in content creation, collaborating closely with creative teams to develop high-quality, engaging content that drives results.

• Strong agency management skills, with experience in MarTech tools and AI utilisation, and leading testing and implementation processes to optimize marketing performance.

• Strategic planning process, with the ability to align marketing initiatives with long-term business goals and objectives.

• Solid financial acumen, data literacy and experience managing budgets.

As a person you are proactive and results-driven, with a passion for inspiring and leading teams to success. You should be curious about market trends, always seeking innovative ways to grow demand generation efforts and stay ahead of the competition. A commercial mindset is crucial to driving high ROI and achieving measurable impact.

Practical information:

• We will consider applicants on a rolling basis

• Language requirements: Professional English, written and spoken. Our working language is English

• Location: Central London, UK or Oslo, Norway

• Visa requirements:

  • London: British citizenship or indefinite leave to remain

  • Oslo: Citizenship/valid work permit from the EU/EEA

Why we enjoy working here:

• We enjoy working with highly skilled colleagues both within the team and in reMarkable at large in a cross functional environment

• Being a part of the journey to a global company working with cutting edge technology

• A total of 25 vacation days during a year. You'll also have 5 extra days called "reMarkable days" you can make use of in addition to our regular vacation

• Paid sick leave

• Private health care and life assurance coverage

• Competitive Pension plan

• reMarkable's newest Paper Tablet and home broadband coverage within our company policy

As part of our hiring process, we assess candidates' affiliation with high-risk countries, defined by PST (Norwegian Police Security Service), for security purposes. We also conduct background checks for candidates in the final stages. Data is handled in full compliance with privacy regulations. Should you reach the final stages of the recruitment process, you will be informed. Background checks will not be performed without your knowledge.