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Job Description:
- This role involves managing and aligning content strategies for national and retail campaigns across a specific region.
Campaign Management & Localization
- Develop and implement 360° marketing campaigns (national and retail) in alignment with central strategies and guidelines.
- Brief external agencies to create assets that meet central input while addressing the unique needs of local markets.
- Localize assets to resonate with regional audiences, ensuring alignment with cultural and market-specific nuances.
- Monitor the implementation of campaigns from an assets perspective to ensure consistency and quality.
Creative Development
- Collaborate with the central creative team to adapt or develop region-specific creative ideas and content.
- Drive the development of innovative content solutions to address specific market challenges and opportunities.
- Accompany and coach the creative agency within the new set-up and way of working, ensuring that brand's philosophy is applied at all stages of the creative process.
- Champion new formats, technologies, and storytelling techniques tailored to regional audiences.
Data-Driven Localization
- Use data insights and market analytics to define local specifications for campaigns and content.
- Work closely with local sales teams and business analysts to tailor content strategies for optimal impact.
- Ensure that local market needs are protected while seeking synergies across multiple markets.
Social Media Content Management
- Develop and maintain a regional social media content calendar, ensuring alignment with global strategies and local relevance.
- Oversee the localization and development of SoMe content, ensuring high engagement and brand consistency.
Performance Monitoring & Optimization
- Track the performance of campaigns and content, using data to refine and optimize strategies.
- Ensure that all content aligns with brand guidelines and delivers measurable business results.