User Engagement Specialist
2 weeks ago
We are seeking an experienced Product Manager to join our digital team. As a key member, you will be responsible for developing and executing the product roadmap for site experience, focusing on user engagement, navigation, and conversion optimization.
You will work closely with cross-functional teams to enhance usability, performance, and conversion rates. This includes analyzing user behavior, site analytics, and customer feedback to identify pain points and opportunities for enhancement.
Responsibilities:
- Develop and implement strategies to improve user engagement and conversion rates.
- Collaborate with designers and engineers to implement features that enhance the customer journey.
- Monitor and analyze key site performance metrics, including bounce rates and checkout completion rates.
Requirements:
- 3-5+ years of experience in product management, preferably in eCommerce or digital experiences.
- Strong analytical skills with experience using data tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with Agile methodologies and product development lifecycle.
About Us:
- Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear.
- Our eCommerce platform is used by over 55,000 professionals worldwide.
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