
E-commerce and Digital Marketing Specialist
5 days ago
We are seeking an experienced Digital Manager to join our team at MacGregor Black. As the successful candidate, you will be responsible for driving digital excellence in the Scandinavian market, developing innovative strategies, and delivering exceptional customer experiences.
About the RoleThis exciting opportunity will see you at the heart of digital transformation, combining creativity, data, and strategy to drive growth and brand presence across the Nordic region. You will take ownership of digital initiatives across Scandinavian markets, ensuring consistent brand messaging and exceptional customer engagement.
- Develop and implement a comprehensive digital strategy tailored to Scandinavian markets.
- Manage digital marketing campaigns, including SEO, SEM, social media, and email marketing, to maximize brand visibility and customer engagement.
- Collaborate with e-commerce, IT, and marketing teams to ensure seamless integration of digital efforts across channels.
- Analyze market trends and customer behavior to identify growth opportunities and refine strategies.
- Optimize digital performance through data-driven insights and A/B testing, focusing on key KPIs like traffic, conversion, and retention.
- Ensure localization of content and campaigns to resonate with Scandinavian audiences.
- Build and maintain relationships with external digital partners and agencies.
Requirements
To succeed in this role, you will need a Bachelor's degree in Marketing, Business, Digital Media, or a related field, along with 5+ years of experience in digital marketing or digital management, preferably within the sporting goods, retail, or fashion industry.
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