Global Demand Generation Strategist

3 days ago

Oslo, Oslo County, Norway Gelato Full time

About Gelato

Gelato has built the world's largest and most global network for on-demand production of customized items, connecting technology to the printing industry. We support a new wave of e-commerce entrepreneurs to sell their creativity globally with a more local and sustainable production.

We own no assets - we build the software that connects world-class production facilities across the world. With 140+ production partners in 32 countries, we can reach over 5 billion people in 72 hours with customized products in a smarter, faster, and greener way.

Our Mission

We're changing the way customized products are produced on-demand, empowering thousands of e-commerce entrepreneurs to grow and scale their businesses with local production and exact matching of supply and demand.

The Role

As our Demand Generation Director, you'll define and implement a global Demand and ABM strategy for GelatoConnect, driving acquisition, up-sell, cross-sell, and retention of new logos for our tiered 'Strategic Account' list.

This role reports to our Chief Marketing Officer and requires planning, managing, executing, and measuring demand generation campaigns across digital channels. You'll partner closely with Marketing and Sales leaders to deliver online and offline programs influencing the pipeline and achieving quarterly sales goals.

Your Key Responsibilities

  • Develop a demand generation strategy across outbound sales, performance marketing, customer success, events, partnerships, public relations, and content creation.
  • Own program management and execution of demand generation campaigns, including relationships with content syndication vendors, agency relationships, campaign setup, and reporting.
  • Establish a centralized intake process for demand generation campaign requests, vetting, production, and execution.
  • Work closely with Product Management and Product Marketing to ensure a best-in-class go-to-market and commercial strategy.
  • Foster frequent and ongoing communication with Global Sales on campaign planning, pre-launch sales enablement, and reporting results.
  • Source and influence new sales pipeline, engage contacts in new functions/roles at existing accounts, and accelerate existing sales pipeline.
  • Sponsor first-party events, executive roundtables, industry events, partner events, etc.
  • Establish a measurement framework and work with our team to develop a reporting dashboard with insight into reach/engagement, meetings booked, marketing-sourced pipeline, marketing-influenced pipeline, MQLs generated, and overall campaign return on investment.

Your Qualifications

You have 5 years of experience planning and executing global demand generation programs, with demonstrable success in demand generation program execution and a proven track record of meeting/exceeding lead generation and pipeline influence targets. Comfortable working with stakeholders across c-suite, marketing, sales, customer success, and experienced with full-funnel campaign tactics, performance marketing, the demand waterfall, buyer motivations, and demand generation campaign execution from start to finish.

What We Offer

A salary of $120,000 per year, plus benefits and opportunities for growth and development in a dynamic and diverse work environment. Located in a global company with 14 offices worldwide, fostering collaboration, creativity, and camaraderie.

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