Global Demand Generation Director
1 week ago
About Gelato
Gelato is a technology company that connects the printing industry, aiming to make it more sustainable. We have built the world's largest and most global network for on-demand production of customized items. Our platform supports e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production.
We own no assets - we build the software that connects world-class production facilities all across the world. Our network includes more than 140 production partners in 32 countries, enabling us to reach more than 5 billion people with customized products in a smarter, faster, and greener way.
Role Overview
As the Demand Generation Director in GelatoConnect, you will define and implement a global Demand and ABM strategy for GelatoConnect. Your primary goal will be to deliver 1:1, 1:few and 1:many campaigns to drive acquisition/up-sell/cross-sell/retention new logo programs for our tiered 'Strategic Account' list.
Key Responsibilities
- Work cross-functionally to build, plan, implement, and execute a demand generation strategy across outbound sales, performance marketing, customer success, events, partnerships, public relations, and content creation.
- Own the program management and execution of demand generation campaigns including: relationships with content syndication vendors, agency relationships, campaign setup and launch, reporting, and predictive insights.
- Develop and manage a centralized intake process for demand generation campaign requests, vetting, production, and execution.
- Work closely with Product Management and Product Marketing to ensure a best-in-class go-to-market and commercial strategy.
- Own frequent and ongoing communication with Global Sales on campaign planning/calendar, pre-launch sales enablement, and reporting results.
- Source and influence new sales pipeline, engage contacts in new functions/roles at existing accounts, and accelerate existing sales pipeline.
- Support the promotion efforts for first-party events, executive roundtables, industry events, partner events, etc.
- Establish a measurement framework and work with the Gelato Connect team to develop a reporting dashboard with insight into: reach/engagement, meetings booked, marketing sourced pipeline, marketing influenced pipeline, MQLs generated, and overall campaign return on investment.
About You
You have a start-up mentality, incredible stamina, resilience, and grit. You're a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role.
We look for candidates with a minimum of 5 years of experience planning and executing global demand generation programs, managing agencies, and executing performance marketing across digital channels. You should have demonstrable and referenceable success in demand generation program execution, with a proven track record for meeting/exceeding lead generation and pipeline influence targets.
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