
Digital Marketing Specialist
2 days ago
About Roborock
We are a fast-growing smart home technology brand based in China, dedicated to delivering high-quality products worldwide. This role offers significant opportunities for growth and development, with a strong emphasis on work-life balance and open communication throughout the company.
Main Responsibilities:
Social Media (90%):
- Develop a comprehensive social media content strategy that aligns with our brand values while catering to regional business needs, cultural nuances, trends, and platform-specific approaches.
- Manage editorial schedules across various social media platforms to ensure timely and coordinated content delivery.
- Foster engagement and community building on Nordic social media channels, promoting brand loyalty.
- Create compelling copy and visual content that reflects our brand voice, maintaining consistency across all platforms.
- Be accountable for translating and preparing textual content and captions, ensuring accuracy and cultural relevance.
Other Scope (10%):
- Support local markets in executing global and EU campaigns, ensuring seamless integration and adaptation to each market.
- Collaborate with the Nordics marketing team to review, refine, and proofread all asset copywriting and translations.
Key Qualifications:
- Possess over 2 years of demonstrated success in executing dynamic social media campaigns and strong knowledge of the social media landscape and trends across the Nordics.
- Understand social media metrics to track results and provide recommendations, comprehend the significance of media and creative strategies in top-tier marketing campaigns.
- Excel in English; Norwegian is preferred, with a keen sense of the nuances, culture, and trends within the social media sphere.
- Have a profound understanding of Nordic culture, staying current and reacting promptly to trending topics.
- Stay up-to-date with digital communications techniques and social media engagement, expanding online communities with enthusiasm.
- Absolute team player with intercultural competence and strong interpersonal skills to liaise with internal and external stakeholders.
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