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Marketing Campaign Manager
2 weeks ago
About the Role
We are seeking a skilled Marketing Campaign Manager to support and execute marketing initiatives that enhance brand visibility and drive lead generation.
This role focuses on marketing for our business partners, ensuring alignment with business objectives and creating content and experiences that resonate with target audiences.
You will be responsible for planning, promoting, executing, and conducting marketing campaigns, collaborating closely with the sales team and business development team.
Key Responsibilities
- Plan and execute marketing campaigns to drive lead generation and support pipeline growth.
- Create engaging marketing content, such as webinar topics, scripts, presentations, and other marketing materials tailored to various audience segments.
- Manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment.
- Operate and manage digital marketing tools and platforms, ensuring seamless integration with systems like HubSpot and Salesforce.
- Track and analyze key performance metrics to identify areas for improvement and optimize future campaigns.
Requirements
- 2+ years of experience in a marketing role with a focus on demand generation and operational execution.
- Experience in using marketing systems and tools.
- Capable of creating engaging and relevant content tailored to various customer segments and aligned with sales priorities.
- Skilled in tracking and analyzing marketing performance metrics to inform future improvements.
- Proven experience working with sales teams across regions.
