Paid Social Media Specialist

Performance-driven Paid Social Media Specialist for an award-winning growth team
Do you want to become Cheffelo's new Paid Social Media Specialist and leave your mark on social media for the Nordics' leading FoodTech company? Join us and help drive growth for some of the strongest consumer brands in the region.

Why join Cheffelo's journey?

Cheffelo is the Nordics' leading and most profitable meal-kit provider, making it easy to eat well without time-consuming planning and shopping. Since 2008, we have enabled people to enjoy varied and nutritious home-cooked meals through personalised meal kits with minimal food waste. With nearly 400 dedicated employees, we run our own production facilities, develop smart technology and create unique customer experiences through the brands Linas (Sweden), Godtlevert and Adams Matkasse (Norway) and RetNemt (Denmark). In 2024, Cheffelo delivered around 16 million meals and generated SEK 1.1 billion in revenue, and is listed on Nasdaq First North Premier Growth Market (CHEF).

What you get from us

At Cheffelo, you become part of an innovative, forward-looking and inclusive company, named "Online Player of the Year" at Dagligvarugalan 2025. You will experience a flat organisation with a high level of trust and strong opportunities for both professional and personal development, while working with some of the strongest consumer brands in the Nordics and running visible, high-impact paid social campaigns. You will have real influence on Cheffelo's digital presence, customer journey and customer growth across the Nordics, as well as the freedom to explore new formats, trends and tools within paid social – and responsibility for strategic initiatives across multiple platforms and markets.

Your role at Cheffelo

As Paid Social Media Specialist, you are our subject-matter expert on paid visibility in social media – across channels such as Meta, Snapchat, TikTok, Pinterest and more. You own the full process from strategy and planning to buying, activation, optimisation, analysis and reporting, with a clear focus on performance marketing and customer acquisition. In this role, you ensure strong visibility for Cheffelo's brands, adapt content and messaging to each platform and audience, and work closely with Growth, Analytics, Brand and external agency partners to create impactful campaigns throughout the entire customer journey. Together with the Analytics team, you will work with A/B testing, brand and geo lift studies and marketing mix modelling to continuously improve our paid social investments.

Key responsibilities:

• Develop and implement Cheffelo's paid social strategy together with the Channel Lead across the Nordic markets, and plan, buy, activate, optimise and continuously report on full-funnel activities on platforms such as Meta, Snapchat, TikTok and Pinterest.
• Ensure that creative assets and messaging are tailored to each platform, with effective audience and segment use, and lead and optimise full-funnel paid social campaigns using self-service and third-party tools (such as Smartly and Hunch) to deliver on ambitious customer growth and profitability targets.
• Drive A/B testing, brand and geo lift studies and contribute to marketing mix modelling together with the Growth and Analytics teams, while continuously exploring and adopting new trends, formats and solutions within paid social to keep Cheffelo at the forefront.

Who are you?

• 3–5 years of experience in social media marketing (paid and preferably some organic), from agency or brand side.
• Higher education in marketing, communications or equivalent.
• At least 2 years of hands-on experience with paid social from a performance marketing perspective, preferably within subscription services or e-commerce.
• Data-driven and analytical, comfortable designing, running and optimising campaigns based on KPIs such as CPA, ROAS and conversion rate.
• Experience with self-service platforms and third-party tools such as Smartly and Hunch. A strong team player with solid collaboration skills and clear communication, fluent in English (a Scandinavian language is an advantage).
• Structured, detail-oriented and accountable – and comfortable challenging established ways of working.
• Curious, ambitious and motivated by delivering visible, measurable results.

Ready to take Cheffelo's social media visibility and performance to the next level?

Apply today and become a key player in our award-winning growth team. Do you have questions about the role? Feel free to contact us at

Please note: We do not accept applications by email. Submit your application via the link in the ad. We welcome applicants from all backgrounds and experiences, regardless of age, gender, religion, nationality or ethnicity.