Regional Marketing Manager, Scandinavia
2 days ago
Regional Marketing Manager, Scandinavia - Energy & Utilities (Norway)
Who Are We
Hansen (ASX: HSN) is a global provider of software and services to the energy, water and communications industries. With our award-winning software suite, we help customers in over 80 countries to create and deliver new products and services, engage with customers, and control and manage critical revenue management and customer support processes.
Traditionally Hansen has been known for our billing and customer care solutions for utilities and energy companies; and for our BSS/OSS solutions for the communications industry. Yet today our solutions are far broader than this – from enabling the strategic trading of energy resources, to gaining real insights from the data tsunami that smart meters enable and the ability to quickly sell products through our Catalog-driven solutions. Put simply, our solutions are essential ingredients in our customers' commercial business model, providing them the ability to create and deliver these essential services, charge for them, and establish and maintain lasting relationships with their end customers.
Why This Role Matters
Shape and Design, Create and Communicate, Attract and Convert.
Be the force behind Hansen's next wave of growth.
Hansen Technologies powers the operations of the world's leading energy and utilities providers. Based out of our Oslo office, we are expanding our regional footprint and we have opened this role to partner closely with our Sales & Account Management engine. As such, we are seeking a commercial and innovative Marketing expert to spearhead our Energy & Utilities marketing strategy – driving demand, elevating our brand, and creating a measurable impact on pipeline and revenue.
This is not just a marketing role – it's a strategic growth driver. You will build and deliver cutting-edge, AI-enabled marketing programs that attract, convert, and expand high-value customers across the region. Your work will directly influence pipeline acceleration, market leadership, and how our brand resonates with the executives shaping the future of the industries.
What You'll Do
- Craft Compelling Product Stories. Transform technical features into powerful messaging that resonates with customers and drives market differentiation.
- Create Content That Converts. Develop solution briefs, blogs, videos, and case studies that guide buyers and accelerate their journey from awareness to decision.
- Lead Integrated Campaigns. Design and execute multi-channel marketing campaigns that generate leads, build pipeline, and fuel business growth.
- Drive Account-Based Marketing (ABM). Implement targeted ABM strategies for priority accounts, ensuring marketing efforts directly support sales objectives.
- Amplify Brand Through Events & Partnerships. Plan and deliver impactful industry and customer events, forging relationships with influencers and partners to expand Hansen's reach.
- Optimise Campaigns with Data. Track, analyse, and refine campaign performance using advanced analytics, ensuring every initiative delivers measurable results.
- Champion Operational Excellence. Maintain accurate CRM and marketing databases, ensuring compliance and enabling data-driven decision-making.
- Monitor Market Trends. Stay ahead of competitive shifts and industry changes, adapting strategies to keep Hansen at the forefront of the market.
What You Bring
- 7–10 years of B2B marketing experience, ideally within the Energy & Utilities sector.
- Proven success in launching integrated campaigns and content programmes.
- Strategic thinking, creative execution, and strong project management skills.
- Proficiency in Marketo, Google Analytics, LinkedIn Sales Navigator, ZoomInfor, SEMRush, and marketing automation.
- Excellent communication skills and the ability to work independently and cross-functionally
- Data-driven mindset and confidence presenting results to senior stakeholders.
What Sets You Apart
- Experience marketing to both global enterprises and regional market leaders in the Energy & Utilities sectors.
- Demonstrated success aligning Sales, Marketing, and Customer Success to accelerate pipeline and increase win rates.
- A strong grasp of marketing technology stacks and the ability to select and integrate the right tools for scale.
- Track record of building brand authority through thought leadership, analyst relations, and industry recognition.
- Comfort operating in fast-growth, M&A-active environments where agility and clarity of execution are key.
- Passion for coaching and developing talent, fostering a culture of creativity and performance.
Why Join Hansen
We operate in a culture that values innovation, collaboration, and impact, and this role offers the opportunity to shape the marketing engine of a dynamic, scaling business – and see your strategies deliver measurable growth at a critical point in our evolution.
We are proud to be an equal opportunities employer. Hansen prides itself on celebrating diversity and are committed to creating an inclusive environment for all employees, even extending this to how we work with our customers, partners and suppliers. We welcome applications from all qualified candidates, regardless of age, disability, gender identity or expression, marital status, race, ethnicity, religion or belief, sexual orientation, or any other protected characteristic. If you require any adjustments or accommodations during the recruitment process, please let us know.
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