Digital Marketing

To apply, please send your resume and a link to your portfolio via our career page:

ROEST is a Norwegian scale-up established in 2014. Our team is dedicated to developing and manufacturing innovative products for the coffee industry, increasing quality in the cup and efficiency in the workflow.

Since 2018, we have sold more than 2000 roasters to nearly 90 countries. What started as a master's thesis became a fast-growing, open-minded company with an international team dedicated to improving coffee.

About the role

We're looking for a 
Digital Marketing & CRM Specialist
 who can do two things exceptionally well: drive demand through paid media (Google, Meta, LinkedIn) that efficiently converts prospects into leads, and build operational excellence through HubSpot mastery, marketing automation, and data-driven optimization.

This is a hands-on, execution role where you build campaigns, optimize funnels, clean data, create workflows, and report on performance. You'll be given clear strategic direction from our Head of Marketing, and your job is to make it happen with technical excellence.

What you'll do

• Manage paid advertising campaigns
   across Google Ads, Meta/Instagram, and LinkedIn, deciding how to allocate, when to scale, and when to cut.
• Own HubSpot CRM
   as the expert, administrator, and architect — organising leads, implementing lead scoring, creating lifecycle stages, and building automated nurture workflows.
• Build and optimize
   landing pages, email campaigns, forms, and conversion points across the website to improve performance.
• Track everything
   — campaign performance, channel attribution, conversion rates, and funnel metrics. Build dashboards for monthly and quarterly reporting.
• Coordinate with our SEO agency
   to implement technical recommendations and grow organic traffic.
• Test, measure, optimize
   — continuous A/B testing of ads, landing pages, emails, and forms to improve ROAS and conversion rates.

You're a Great Fit If You Have:

Must-Have:

3
+ years performance marketing or marketing operations
 - you've managed significant ad budgets and delivered results.

 
HubSpot expertise
 - certified, deep knowledge of automation, workflows, and CRM.

 
Proven paid ads experience
 - specifically Google Ads and Meta, with portfolio showing campaigns you've managed and results achieved.

 
Analytical and data-driven
 - comfortable with spreadsheets, dashboards, attribution modeling, A/B testing.

 
Hands-on executor
 - you build campaigns, write ad copy (short-form), create landing pages, set up workflows yourself.

 
Process-oriented
 - you create systems, document processes, and build for scale.

Nice-to-haves:

B2B experience - longer sales cycles, higher consideration purchases.

SEO knowledge and CRO/landing page optimization experience

SQL or advanced analytics skills (BigQuery, data warehousing)

Coffee industry knowledge (helpful but not required )

We are looking for:

Data-driven optimizer

You make decisions based on performance metrics. You enjoy dashboards, testing, and continuous improvement.

Hands-on builder

You're comfortable executing in tools daily: building campaigns, creating workflows, setting up tracking, and optimizing performance.

Speed + iteration mindset

You test fast, learn quickly, and iterate. Done is better than perfect, but you still maintain high-quality standards.

Results-focused executor

You care about leads, conversion rates, and revenue.

Why join ROEST:

• Join a company redefining 
  coffee roasting technology
  , trusted by 
  1,000+ roasters in 70+ countries
  .
• Help shape a brand that's scaling from 
  70M NOK to 120M NOK in 2026
  .
• Be part of a 
  small, passionate team (20+ people)
   where your work has a visible global impact.
• Enjoy 
  flexible work arrangements
  , professional growth opportunities, and travel to coffee events.
• Opportunity to participate in 
  ROEST's Employee Share Options Program (ESOP)
  .

What we offer:

• Competitive salary based on experience
• 25 days holiday plus bank holidays
• Company pension scheme

Details:

Location
: Oslo, Norway (Hybrid)

Working language
: English

Department
: Marketing

Reports To
: Head of Marketing

Employment Type
: Full-time

Start Date
: January 2026