Specialist - Brand Activation, Norway

4 days ago

Oslo, Oslo County, Norway On Full time €60,000 - €120,000 per year

In short
As a Specialist - Brand Activation you'll shape how our brand comes to life across the Nordics. Your mission: empower local teams to deliver best-in-class partner training and unforgettable grassroots experiences. You'll build the playbooks, toolkits, and guidelines that give markets the freedom to activate with impact – while keeping the On spirit consistent everywhere. If you're a natural collaborator who loves turning ideas into moments that move people, this is your chance to make a meaningful mark in the Nordics.

Your mission

  • Develop and implement Brand Activation guidelines and toolkits that empower markets to deliver high-impact, consumer-facing grassroots activations.
  • Equip in-market Brand Activation teams with best-in-class partner training, product education, and activation resources to strengthen B2B partnerships and drive brand advocacy.
  • Conceptualize and execute B2B partner events (e.g., Oniversities) that enhance sell-in, deepen loyalty, and reinforce brand positioning.
  • Establish reporting frameworks and measurement tools to track the effectiveness of brand activations, surface insights, and drive continuous improvement.
  • Define and embed best practices for market execution by creating guidelines, training materials, campaign assets, brand toolkits, and scalable activation concepts.
  • Support strategic budget planning to ensure efficient and impactful brand activation investments.
  • Cultivate strong, collaborative relationships with Brand Activation teams across EMEA to co-create engagement, education, and activation playbooks.
  • Monitor and translate industry trends into innovative activation strategies that reinforce On's brand positioning and competitive edge.

Your story

  • Typically 4–5+ years' experience in brand activation, technical representation, B2B marketing, or events with a passion for the global sports landscape. Brand marketing experience is a plus.
  • A genuine connection to sports, running culture, and movement with an understanding of how to create meaningful experiences that connect the brand with our communities.
  • Experience in partner training and product education.
  • Skilled in cross-functional collaboration, managing external stakeholders, and working across global, regional, and/or local teams.
  • Excellent communication skills with a collaborative and inspiring approach to teamwork.
  • Self-motivated, resourceful, and organized with strong project management abilities.
  • Fluent in English (C1+) and proficient in Norwegian, essential for the regional scope of the role and as English is On's shared professional language.
  • Valid diverse licence & ability to travel approximately 60% of the time aligned with business needs. Reasonable accommodations will be considered in accordance with applicable laws.
  • Willingness to work flexible hours including occasional weekends.
  • Need to work based in or within proximity to Oslo, Norway due to the regional nature of the role.

What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

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