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4 days ago
We are seeking a Digital Marketing Strategist to join our team in Oslo, Norway. As a key member of our mobile performance marketing team, you will be responsible for developing and executing creative campaigns that drive user growth globally.
Key Responsibilities:
- Crafting data-driven campaign strategies across various channels including Google Ads, Apple Search Ads, Facebook & TikTok Ads.
- Analyzing and reporting campaign performance regularly and optimizing towards performance KPIs.
- Ideating new concepts and running AB tests to identify potential opportunities for scaling user growth through online channels.
- Creating quality ad content tailored to each market and in-line with brand guidelines.
- Monitoring and managing ad spend to ensure efficient allocation within set budgets.
- Collaborating with the creative team and elaborating on creative briefs to ensure all creative assets are up-to-date and refreshed regularly.
- Working closely with various marketing and product teams for coordinated campaigns and promoting feature updates.
- Staying informed about industry trends, platform updates, and best practices in performance marketing to drive innovation and results.
Requirements:
- Previous experience in Performance marketing or quantitative marketing roles.
- Experience with Advertising platforms (Google Ads, Facebook Ads, etc.) and measurement & analytical tools (such as Google Analytics, AppsFlyer, Looker, etc.).
- Strong understanding of performance marketing, branding, and copywriting.
- Strong creative thinking and problem-solving skills with the ability to develop out-of-the-box ad concepts that drive results.
- A good understanding of international markets - Exhibit a high degree of creativity to support the ideation of marketing campaigns that appeal to users in various countries.
- Ability to work with spreadsheets/numbers to analyze ad performance, identify trends, and create well-structured and understandable reports.
- Efficient time management and critical thinking skills.
- Fluency in English is a must (able to write and speak fluently and idiomatically).
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