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Digital Marketing Strategist

3 weeks ago

Oslo, Oslo County, Norway TN Norway Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team in Oslo, Norway. As a key member of our Mobile Performance Marketing team, you will be responsible for developing and executing innovative campaigns that drive user acquisition and growth globally.

The ideal candidate will have a strong background in performance marketing, with experience in managing user acquisition campaigns across various channels, including Google Ads, Apple Search Ads, Facebook & TikTok Ads. You will also be responsible for analyzing campaign performance, identifying trends, and optimizing towards performance KPIs.

Key Responsibilities:

  • Develop and execute global user acquisition campaigns across multiple channels.
  • Analyze and report campaign performance regularly to identify opportunities for improvement.
  • Ideate new concepts and run AB tests to identify potential opportunities for scaling user growth through online channels.
  • Create quality ad content tailored to each market and in-line with brand guidelines.
  • Monitor and manage ad spend to ensure efficient allocation within set budgets.
  • Collaborate with the creative team to develop creative briefs and ensure all creative assets are up-to-date and refreshed regularly.

Requirements:

  • Previous experience in performance marketing or quantitative marketing roles.
  • Strong understanding of performance marketing, branding, and copywriting.
  • Strong creative thinking and problem-solving skills with the ability to develop out-of-the-box ad concepts that drive results.
  • A good understanding of international markets and the ability to develop marketing campaigns that appeal to users in various countries.
  • Ability to work with spreadsheets/numbers to analyze ad performance, identify trends, and create well-structured and understandable reports.