Digital Marketing and Communications Specialist

4 days ago

Oslo, Oslo County, Norway DNV Full time
About Us

We are a leading expert in assurance and risk management, driven by our purpose to safeguard life, property, and the environment. We empower our customers and their stakeholders with facts and reliable insights, enabling them to make informed decisions with confidence.

About The Role

We are seeking a highly motivated and proactive individual to join our Business Assurance Regional Communication team as a Digital Marketing and Communications Specialist. As a key member of our team, you will be responsible for developing and executing local digital marketing and communication strategies to support business growth and brand positioning.

Key Responsibilities
  1. Digital Strategy Development:
    1. Develop and implement digital marketing and communication strategies aligned with overall business objectives at a local level.
    2. Identify target audiences and create tailored digital campaigns to engage and convert them.
    3. Stay updated on industry trends, emerging technologies, and best practices to ensure the company remains at the forefront of digital marketing.
  2. Content Creation and Management:
    1. Create compelling and engaging content for various digital platforms, including websites, social media, and email marketing.
    2. Manage the local content calendar to ensure consistent and timely delivery of content.
    3. Social Media Management:
      1. Develop and execute social media strategies and campaigns to increase brand awareness and engagement.
      2. Monitor and analyze social media metrics to optimize performance and drive growth.
      3. Engage with the online community, respond to inquiries, and manage social media interactions.
    4. SEO and SEM:
      1. Optimize website content for search engines to improve organic search rankings according to regional and global projects.
      2. Develop and manage pay-per-click (PPC) campaigns to drive targeted traffic to the website.
      3. Analyze and report on the effectiveness of SEO and SEM efforts.
  3. Email Marketing:
    1. Drive lead generation by setting up, implementing, and analyzing local digital GTM campaigns, leveraging main channels such as email marketing campaigns, digital events, and co-branded activities and webinars.
    2. Localize global and regional campaigns and programs.
  4. Analytics and Reporting:
    1. Monitor, analyze, and report on the performance of digital marketing campaigns using different tools according to plans and metrics/KPIs.
    2. Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
  5. Collaboration and Coordination:
    1. Work closely with cross-functional teams, including sales, operations, and key local stakeholders to proactively develop targeted digital marketing activities for specific market segments.
    2. Coordinate with external vendors and agencies as needed to execute digital campaigns.
    3. Manage the local communication budget and reporting for digital marketing campaign activities, in alignment with the regional Marketing Communications Manager.
About You

We are looking for a highly motivated and proactive individual with a passion for digital marketing. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to work independently and as part of a team.

Key Competencies:

  1. Proactive and flexible approach.
  2. Strong collaboration and relationship-building skills.
  3. Customer-focused mindset.
  4. Outcome-driven approach.
  5. Excellent organizational and planning skills.
  6. Ability to work independently and as part of a team.
  7. Strong time management and prioritization skills.

Technical Competencies:

  1. Relevant degree in Marketing, plus a master's degree in digital marketing or a related field.
  2. 4-5 years of experience in a similar role.
  3. Proficiency in Norwegian and English, with outstanding written and verbal communication skills.
  4. Passion for web, digital, and social media marketing methods and techniques.
  5. Creative thinker with strong storytelling skills and an eye for design.
  6. Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, Content Management Systems, and email marketing software.
  7. Ability to create and adapt content for different channels.
  8. Understanding of the certification market is considered a plus.
  9. Strong analytical skills and the ability to interpret data to make informed decisions.
  10. Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

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