Brand Positioning Expert

4 days ago


Oslo, Oslo County, Norway Neat Full time

We're on a mission to make the meeting space the best it can be, and we need your expertise to help us achieve this goal. As a Brand Positioning Expert, you'll play a critical role in developing and driving go-to-market strategies for new product launches.

About Neat

Neat is a pioneering company that enables people to feel more connected, present, and understood through beautifully simple video devices and experiences. Our goal is to make technology so intuitive that terms like "in-office" and "remote" become obsolete in five years.

We aim to bring out the best in our team members and create amazing products that support Microsoft Teams, Zoom, and other business apps. With a flexible work environment and a culture that values creativity and collaboration, we strive to be a positive force for progress in the world of hybrid collaboration.

The Opportunity

We're seeking a highly motivated individual who can develop and drive go-to-market strategies for new product launches. You'll work closely with our product management team to translate technical features into user benefits and ensure a strong product-market fit.

As a key member of our product marketing team, you'll also create engaging sales enablement materials, track and analyze key performance metrics, and optimize product messaging and positioning. If you have experience in the video conferencing or collaboration technology space, that's a plus

Key Responsibilities
  • Develop and drive go-to-market strategies for new product launches
  • Craft compelling messaging and positioning that clearly articulates the value of our solutions to target customers
  • Conduct market research, customer interviews, and competitive analysis to refine product communication and strategy
  • Collaborate with product management to translate technical features into user benefits and ensure a strong product-market fit
  • Create engaging sales enablement materials
  • Track and analyze key performance metrics
  • Optimize product messaging and positioning

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