Marketing Campaign Manager
2 months ago
About the Role:
We are seeking a highly skilled Performance Marketing Specialist to join our team at Opera Software. As a key member of our Mobile Performance Marketing team, you will be responsible for developing and executing innovative marketing campaigns to drive user growth and engagement.
Key Responsibilities:
- Develop and manage user acquisition campaigns across various channels, including Google Ads, Apple Search Ads, Facebook Ads, and TikTok Ads.
- Analyze and report campaign performance regularly, identifying areas for improvement and optimizing towards performance KPIs.
- Collaborate with the creative team to develop high-quality ad content tailored to each market and aligned with brand guidelines.
- Monitor and manage ad spend to ensure efficient allocation within set budgets.
- Stay up-to-date with industry trends, platform updates, and best practices in performance marketing to drive innovation and results.
Requirements:
- Previous experience in Performance marketing or quantitative marketing roles.
- Experience with Advertising platforms (Google Ads, Facebook Ads, etc.) and measurement & analytical tools (such as Google Analytics, AppsFlyer, Looker, etc.).
- Strong understanding of performance marketing, branding, and copywriting.
- Strong creative thinking and problem-solving skills with the ability to develop out-of-the-box ad concepts that drive results.
- Ability to work with spreadsheets/numbers to analyze ad performance, identify trends, and create well-structured and understandable reports.
- Fluency in English is a must (able to write and speak fluently and idiomatically).
About Opera Software:
Opera Software is a leading web innovator with a rapidly growing user base of hundreds of millions of monthly active users. We offer a diverse range of products and services, including cutting-edge PC and mobile browsers, newsreaders, video streaming services, and gaming and sports apps. Our commitment to innovation and exceptional user experiences has made us a leader in web technology and online services.
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