Influencer and PR Manager, Norway for The Ordinary and NIOD

2 weeks ago

Oslo, Oslo County, Norway Estée Lauder Companies Full time
Job Title: Influencer and PR Manager, Norway for The Ordinary and NIOD

We are seeking an experienced and creative Influencer and PR Manager, Norway for The Ordinary and NIOD to join our team. As a key member of our marketing team, you will be responsible for developing and executing influencer marketing campaigns and consumer activations that drive engagement, brand awareness, and sales.

Key Responsibilities:

  • Develop and execute influencer marketing campaigns and consumer activations that drive engagement, brand awareness, and sales.
  • Manage the day-to-day activations, and develop short- and long-term strategies to strengthen brand equity and support overall business targets.
  • Optimize the brands EMV & Share of Voice in the Norwegian market via effective Press and influencer programs.
  • Identify and build relationships with relevant influencers, bloggers, and thought leaders in the industry.
  • Collaborate with internal teams to develop compelling content and messaging that resonates with target audiences.
  • Lead the earned activation of global campaigns/product launches, marketing programs and activities across consumer facing media touch points.
  • Use consumer insights to analyze the consumer journey and identify local opportunities.
  • Manage A&P budgets.
  • Build the Norwegian earned media strategy and plan based on global brand directions and local brand strategy to strengthen brand equity, increase consumer engagement, and drive traffic to the stores (on- and offline).
  • Monitor and track campaign performance, analyze data and provide regular reports to the team and management.

Requirements:

  • 3 years of experience from a comparable job preferably from a PR/influencer agency or from the fashion/beauty industry.
  • Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers, press and internal stakeholders.
  • Demonstrated experience developing and executing successful influencer and consumer marketing campaigns.
  • Has a good understanding of the Norwegian influencer landscape and has already established a good network.
  • Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
  • Analytical skills with experience using data to make informed decisions.
  • Passion for social media, influencer marketing, and emerging trends in the digital marketing space.
  • A creative and analytical mindset and experience with relevant social listening and performance management tools.
  • Fluency in Norwegian and English.
  • Bachelor's degree in marketing, communications, or a related field.

About the Company:

Estee Lauder Companies is a global leader in prestige beauty, delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25 brands sold in approximately 150 countries and territories.

What We Offer:

  • Attractive & Competitive compensation package
  • A hybrid working model with the opportunity to work from home 2 days per week
  • Wide variety of social office events
  • Social networks and Global ERGs (Employee Resource Groups)
  • Generous staff discounts on products

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