Influencer and PR Manager for The Ordinary and NIOD

6 days ago

Oslo, Oslo County, Norway Estée Lauder Companies Full time
Influencer and PR Manager for The Ordinary and NIOD

We are seeking an experienced and creative Influencer and PR Manager to join our team in Norway. As a key member of our Nordic marketing team, you will be responsible for developing and executing influencer marketing campaigns and consumer activations that drive engagement, brand awareness, and sales for The Ordinary and NIOD.

Key Responsibilities:
  • Develop and execute influencer marketing campaigns and consumer activations that drive engagement, brand awareness, and sales for The Ordinary and NIOD.
  • Manage the day-to-day activations and develop short- and long-term strategies to strengthen brand equity and support business targets.
  • Optimize the brands' presence in the market and orchestrate product launches and campaign executions in close collaboration with the brand and media teams.
  • Identify and build relationships with relevant influencers, bloggers, and thought leaders in the industry.
  • Collaborate with internal teams to develop compelling content and messaging that resonates with target audiences.
  • Lead the earned activation of global campaigns/product launches, marketing programs, and activities across consumer-facing media touchpoints.
  • Use consumer insights to analyze the consumer journey and identify local opportunities.
  • Manage A&P budgets and build the Norwegian earned media strategy and plan based on global brand directions and local brand strategy.
  • Monitor and track campaign performance, analyze data, and provide regular reports to the team and management.
Requirements:
  • 3 years of experience from a comparable job preferably from a PR/influencer agency or from the fashion/beauty industry.
  • Excellent communication and interpersonal skills with the ability to build and maintain strong relationships with influencers, press, and internal stakeholders.
  • Demonstrated experience developing and executing successful influencer and consumer marketing campaigns.
  • Good understanding of the Norwegian influencer landscape and established network.
  • Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
  • Analytical skills with experience using data to make informed decisions.
  • Passion for social media, influencer marketing, and emerging trends in the digital marketing space.
  • Fluency in Norwegian and English.
  • Bachelor's degree in marketing, communications, or a related field.
About the Role:

This is an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry. As a key member of our Nordic marketing team, you will have the opportunity to work on high-profile campaigns and activations, develop your skills and expertise, and contribute to the growth and success of The Ordinary and NIOD in the Nordics.

About Us:

Estée Lauder Companies is a global leader in prestige beauty, delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are committed to inclusion, diversity, and equity in everything we do and strive to create a workplace that is inclusive and respectful of all individuals.

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