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About Mercell
Mercell is the largest public tendering and bidding platform for European buyers and suppliers. Our platform makes tenders compliant and easy, enabling equal opportunity for all suppliers to the public sector.
The Job Description
This is an exciting opportunity to be part of a dynamic culture built on continuous growth, trust, and collaboration. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.
Your Key Responsibilities
- Develop and own the GTM strategy for new products and releases, ensuring a well-defined plan that drives growth and meets customer needs.
- Conduct market analysis and customer research to inform product positioning, competitive differentiation, pricing, and compelling messaging that resonates with target audiences.
- Collaborate with Sales and Customer Success to develop training, tools, and collateral that enhance product knowledge and empower customer-facing teams to execute GTM plans effectively.
- Build and nurture customer relationships, leveraging their feedback and success stories to refine product messaging and marketing strategies.
- Partner with Product, Customer Success, and Sales teams to align on roadmaps and growth strategies while working with content teams to shape our unique point of view and messaging.
Requirements
- Proven experience in product marketing, preferably in the software industry.
- Strong understanding of the public procurement industry and B2B SaaS markets.
- Ability to think strategically and manage execution details.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Experience in procurement, either on the supply side or buy side.
- Additional market knowledge and familiarity with the nuances of public procurement processes and competitive landscapes.