Head of Digital Customer Acquisition, Nordic

Job ID:  28832

We are looking for a Nordic Head of Customer Acquisition to lead and drive the customer acquisition team and activities in Business Banking Digital Sales and Engagement unit. This is a full-time and permanent position.

About our team

Welcome to Digital Sales and Engagement team in Business Banking. Our objective is to grow the Small Business & Entrepreneurs  customer segment; to boost customer satisfaction, and to increase the share of digital sales. We grow and nurture the our customers with profitable customer acquisition, and high-quality customer engagement programs on our digital sales channels and service platforms. 

As a Nordic Head of Digital Customer Acquisition, you'll play a key role in achieving these targets. You lead the Nordic team of experienced digital sales & marketing professionals, and will be working closely together with the entire team. You will also collaborate with various stakeholders in Business Banking, all contributing to the common goal of driving growth.  
 
As a seasoned and experienced leader, you play a key role in developing and supporting your team members to reach their aspirations and unleash their full potential.  

Collaboration. Ownership. Passion. Courage. These are the values that guide us in how we work and how we make decisions – and that we imagine you share with us.

Main responsibilities in this role:

Lead the Nordic digital customer acquisition team - a multi-disciplinary growth team with internal experts and agencies across paid media, performance content, and analytics – and align closely with brand, product, and sales leaders. Create a work environment built on trust, collaboration and good communication.Drive Small Business & Entrepreneurs segment growth for all Nordic countries, and define and own the SME digital acquisition strategy. Set growth targets, audience definitions, and performance KPIs; drive channel mix, spend allocation, and budget efficiency across markets.Lead full-funnel demand generation from top-of-funnel awareness and lead capture to nurture, qualification, and conversion in partnership with sales and onboarding teamsCollaborate closely across different teams in Digital Sales and Engagement unit, and other key stakeholders such as Business Banking country sales, product, data and marketing leaders Integrate data and technology, ensure scalability and effectiveness via automation flows across analytics, and marketing automation tools.Run a test-and-learn growth lab and implement structured experimentation (A/B, creative, landing, offer testing) to continuously improve conversion rates and customer value.

Who you are

This is the right role for you if you:

Have capacity to work and lead under pressure and have strong analytical skills combined with a business-oriented and commercial mind-set and an excellent communication skillsHave both hands-on and leadership experience from growth marketing, customer acquisition, driving new sales and/or commercial excellencePractice empowering leadership and have excellent collaborative skills, with a passion for developing new ways of working and bring the best out of peopleDemonstrate enthusiasm, open-mindedness, drive and determinationAre a "Doer" that thrives in a complex environment, generating ideas, solving problems and communicating ideas and decisions effectively to team members and stakeholders

Your background and skills include:

Proven track record in leading growth with new customer acquisition in digital environment, driving tangible results in business growth while maintaining good customer experience, profitability and brand image 5-10 years in B2B digital acquisition or growth marketing, ideally from SaaS, fintech, or modern financial services environmentsProven hands-on track record in scaling high-quality leads and lowering CAC through data-driven channel optimisation and automation.Hands-on fluency in growth stack technologies – marketing automation, paid and organic channels, analytics, and lead-scoring models.Strong commercial and analytical mindset – experienced in funnel economics, LTV modelling, attribution, and ROI measurement.Strategic leader and collaborator – able to align brand, product, and commercial teams around shared growth outcomes; proven experience managing agencies and cross-market execution.Experience in commercial and team leadership, developing new processes and ways of working for digital customer acquisitionExperience in achieving results through people and leading a team with seasoned experts, with high integrity and empowering leadership styleExcellent collaboration skills, ability to work for the common objectives and priorities while driving own area to success Fluency in both written and spoken English

As the Leader, you are expected to and have a crucial role in:  

Creating purpose by translating strategy into operational and actionable plans to showcase how we create value for our customers and impact business prioritiesEmpowering people by identifying individual development opportunities to support growth and encourage them to share own ideas, concerns and learningsDriving performance by recognising individual contributions and collective victories to maintain a healthy balance through measurable goals and clear priorities for each team memberDeveloping teams by nurturing a dynamic team culture, that emphasises trust and respect to ensure that everyone understands their unique value and contribution   Fostering inclusion by creating equal opportunity through curiosity about all aspects of diversity in your team to evaluate habits and perspectives on a continuous basis

What we offer

People come here when they want to get somewhere. For some, it's to take their career to the next level. For others, it's to break new ground within their area of expertise – in other words, with us, you will always move forward.

A culture that fosters performance and growth in one of the largest Nordic banks, offering various opportunities to evolve, develop and learn from brilliant colleagues with diverse backgrounds in a vibrant working environment.

Hybrid working model – we believe in the value of bringing people together and at the same time we embrace the freedom of flexibility.

Diversity and inclusion are a natural part of our daily work. We know that an inclusive workplace is a sustainable one. We genuinely believe that our diverse backgrounds, experiences, characteristics and traits make us stronger together. Every day we strive to find new ways to improve diversity and inclusion within our community e.g. we have signed the European Diversity Charters in the countries where we operate to show our commitment and engage with others to continue learning and improving.

If this sounds like you, get in touch

Next steps

Submit your application no later than 29/10/2025. For more information, you're welcome to contact Krista Korelin, Head of Digital Sales and Engagement Business Banking at or tel please call at 9-10 CET or at 10-11 CET).

We enable dreams and aspirations for a greater good. 

We build relationships. We add a personal touch to everything we do – when advising our customers, collaborating with colleagues, and meeting our potential candidates.  

We learn and develop. We take pride in being experts and thinking ahead. We use our expertise to meet our customers' needs, from the simplest to the most complex. We bring a growth mindset to our work that enables us to focus on a broader perspective in our daily challenges.   

We lead change. We are responsible and aware of the impact of our decisions, both for our customers and for our local and global communities. Mindful of our responsibility towards current and future generations, we have made sustainability an integrated part of our business strategy.   

We are Nordea. We have a 200-year history of supporting and growing the Nordic economies and our values are deeply rooted in these open, progressive and collaborative societies. As one of the biggest employers in the Nordics, Poland and Estonia, you have excellent opportunities to evolve, develop and move forward with us.

For candidates in Finland: A security clearance will be performed for the person selected for this position.

For candidates in Sweden: For union information, please contact or

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