Demand Generation

5 days ago

Norway Sweden Infrakit Group Oy Full time


Your mission

We are looking for a Demand Generation & Campaign Manager to own and scale demand generation for Infrakit in Scandinavia. You'll design, launch, and optimize integrated campaigns (content, release, webinars, events, ABM) that create and capture demand, turning awareness into pipeline. Some campaigns will run globally in English; you'll also support other regions when needed.

What You'll Do
  • Plan, launch, and optimize multi-channel campaigns (webinars, content, new releases, email nurtures, landing pages)
  • Localize and refine campaign and product messaging in Norwegian and Swedish
  • Run ABM plays (1:1, 1:few, 1:many) with Sales for priority accounts; orchestrate offers, ads, sequences, and follow-ups
  • Collaborate closely with Scandinavian Sales & Customer Success teams to align campaigns to account needs and customer pain points
  • Interview customers, attend trade shows, and feed real insights back into campaign creative and copy
  • Support regional events (planning, promotions, and on-the-day coordination) when required
  • Build lifecycle programs that move prospects to MQLs and SQLs; ensure crisp handoffs 
  • Track performance (traffic → MQL → SQL → Opp → Revenue) and report insights 
  • Potentially manage external agencies for creative, media, and event production
  • Contribute to select global English campaigns and launches with Scandinavian inputs



Qualifications

What You Bring (Must-haves)
  • Native/fluent Norwegian; strong English. Swedish is a big plus.
  • B2B marketing experience (SaaS/startup preferred) owning end-to-end demand programs
  • Hands-on ABM experience and tight Sales collaboration
  • Clear track record of pipeline impact (MQLs, SQLs, opps, CPL, conversion rates)
  • Proficiency with marketing automation and CRM 
  • Experience with LinkedIn ads, webinars, landing pages, and email nurtures
  • Analytical, outcome-oriented, and disciplined in tracking and reporting
Nice to Have
  • Experience in construction tech, infrastructure, or public sector B2B
  • Product-led/freemium motions, partner co-marketing
  • Working with external agencies/vendors for creative and event production
  • SEO basics, UTM strategy, and attribution familiarity


Why Join Infrakit
  • Ownership of the Scandinavian demand engine with real scope to shape the playbook
  • Collaborative, international team; clear goals and measurable impact
  • Real growth opportunities in the role with the growth of the company and the marketing department
  • Fully remote within CET-friendly hours


About us

Infrakit is a fast-growing, Finland-based B2B SaaS company transforming the construction industry with our digital platform for infrastructure project management. We connect teams, machinery, and data in real time—reducing rework, accelerating delivery, and enabling more sustainable construction.


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