New Business Associate

2 weeks ago


Oslo, Norway NielsenIQ Full time

Job Description

For nearly 100yrs, NIQ (formerly Nielsen) has been the source of the most trusted data in the food industry. The business runs offices in 100 countries. 

We source raw data directly from the grocers and the shoppers themselves, and we turn those digits into useable, measurable, valuable data. 

Our customers use our products and services to plan their marketing strategies, battle their competition for shelf space in the supermarkets, find opportunities for new products, measure the success of a promo or advertising campaign... 

And a few years ago, we launched a range of products with a Small and Medium Business ratecard. Finally, we could line up challenger brands in our client list alongside the big businesses, gaining access to the same sources of data in an affordable product range. 

Across West Europe, we have signed up over 500 challenger brands already and the demand is growing so fast, we need more hands 

The New Business Associate is responsible for listening to, discovering, and understanding client needs to identify sales opportunities and find the best Nielsen IQ solution to ensure they make a return on their investment in us. The New Business Associate is expected to proactively build a valuable network in the industry and be an ambassador for this exciting growing department internally. 

As a New Business Associate, you will be responsible for: 

Embrace, meet (and smash) your revenue targets 

Prospecting, hunting, researching, and making contact with key client stakeholders and working with the Nordics SDR to identify the best white space and convert prospecting into pipeline opportunity. 

Self-starter capable of understanding the full suite of products and services to guarantee you’ve identified the best one for the small business. 

Execute end-to-end sales process from feasibility analysis; including pricing, negotiating terms, writing proposals, and closing the sale. Always think longevity to get commitment from the client, in every sales think about the next delivery to this client (ie next year’s prices, and how to increase revenue on client by building a trusted advisor relationship) 

Develop and manage relationships with 100-300 unique clients and prospects. 

Manage client relationship and sales efforts with recurring ad-hoc clients by promptly answering client questions regarding data quality, service offering and product delivery. This also includes keeping the clients happy so they continue to talk to us after purchase reports and/or subscription Discover, ie tips and tricks, follow up on the clients’ development in the categories, engage in dialogues around categories and market and reassure clients receive gifts of content and other goodwill products (reports and analyses) 

Manage multiple projects simultaneously. 

Become proficient in NielsenIQ services, systems, and software tools. 

Participate in team projects. 

Conduct revenue forecasting on respective client base. 

Be innovative, bold, and unafraid to try something. You’ll listen to your customers and find the answers to their needs. 

Sales or Client Facing experience, minimum three years 

Experience working for or with small food businesses AND/OR working for or with grocery retailers/supermarkets is preferred AND/OR working in market research 

Confident communicator, including client presentations

Strong logic, deductive reasoning, problem solving and critical thinking skills

Able to maintain positive client relationships in complex situations & resolve client issues 

Able to work collaboratively with internal & external teams 

Strong sense of urgency and accountability to drive client outcomes

Experience using a CRM (Salesforce, Hubspot, Dynamic...) 

Full competency with Microsoft Office 

#LI-RC1

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.



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