
Digital Marketing Strategist
24 hours ago
At Muybridge, we are redefining the boundaries of technology by turning cameras into software. As a Head of Marketing, you will be responsible for developing our marketing strategy and leading its execution to create a strong brand platform and establish us as a recognized player in the imaging technology industry.
We are looking for a creative and strategic leader who can shape our marketing efforts and reinforce our unique value proposition. Your expertise will be essential in elevating our brand awareness globally, creating compelling messaging, and driving thought leadership.
The ideal candidate will have considerable experience in developing and executing marketing strategies, with a strong track record of success in similar roles. You should be comfortable navigating the complexities of a fast-moving platform company and be willing to take calculated risks to drive growth.
About the RoleThis is an exceptional opportunity to design, build, and execute marketing strategies for innovative products and shape the marketing and communication strategy for a truly unique value proposition. As a key member of our team, you will work closely with our leadership, product management, and customers to influence our brand, communications, and overall business goals.
- Develop, codify, and execute a comprehensive marketing strategy for Muybridge, supporting our ambition and growth goals.
- Elevate Muybridge brand to increased global awareness with our target audiences, creating a clear brand positioning & messaging, relevant content creation, and thought leadership.
- Conduct market research across Muybridge's strategic verticals to identify trends, opportunities, and competitive insights, and to embed elements of our technical value proposition into marketing.
- Be a hands-on leader for ideating, defining, creating, and distributing messaging and content across channels, as well as collaborating with related stakeholders and 3rd parties.
- Work closely with company leadership, product management, and our product partners and customers to influence our brand, communications, and to align marketing efforts with overall business goals.
- Guide & support the product marketing team on overall marketing strategy, while influencing the product management efforts by leveraging insights related to our marketing efforts and customer experience.
- Contribute to business development and sales efforts by reinforcing communication across the engagements.
- Manage and allocate marketing resources across different channels, including online, partner & developer communities, trade shows.
- Ensure consistent brand messaging across all marketing channels, partnerships, and customer engagements and lead marketing efforts hands-on across mentioned channels.
- Own online and social media for Muybridge, continuously measuring success against defined metrics.
- Grow a capable, scalable marketing function within Muybridge that continuously pushes how we shape our marketing and communication efforts.
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