
Brand Development Specialist
2 days ago
About the Position:
We are seeking a highly motivated Marketing Specialist to join our team at Roborock. In this role, you will be responsible for creating and executing integrated marketing plans to drive business growth, increase brand awareness, and enhance customer engagement.
Your Key Accountabilities:
- Develop and implement comprehensive marketing strategies to achieve business objectives, increase brand visibility, and engage customers.
- Work closely with the PR manager to develop and execute paid media strategies, manage external agency relationships, and ensure timely delivery of brand-aligned design materials.
- Identify and manage relationships with key opinion leaders (KOLs), oversee KOL collaborations, and analyze performance using data insights.
- Manage the company website and social media presence to enhance brand influence and customer engagement.
- Recruit and manage agency relationships in the local market to ensure efficient marketing activity execution.
Requirements:
- Bachelor's degree in Marketing or a related field, with 2-3 years of marketing experience, preferably in consumer electronics.
- Experience in influencer collaboration and integrated marketing is a plus.
- English proficiency, with Chinese language skills a plus.
- Nordic language knowledge is a plus.
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