
Marketing Innovator for Imaging Technology
3 days ago
Career Overview
As a Product Marketing Specialist, you will contribute to Muybridge's product marketing strategy to create & execute strategies in line with our brand platform and our ambition of being a globally recognized imaging technology player.
This role involves working closely with various stakeholders to uncover customer needs, provide internal and customer training on how to use the product, and coordinate beta tests for external users.
- Have hands-on experience with customer level acceptance testing and use the product.
- Become an 'expert user' of the product with a deep understanding of the technology itself—its specs, performance, and industry applications—but not necessarily at the level of designing or engineering the technology.
- Uncover and understand customer needs and translate them into requirements.
- Provide internal and customer training on how to use the product.
- Coordinate beta tests for external users.
- Provide feedback to engineering team on usability, and market need for features.
- Identifying new market opportunities and relaying this information to the Manager and other relevant stakeholders.
- Serve as a product evangelist and subject matter expert to the technical/developer community.
- Be able to translate technical features into business benefits and use cases, especially for technical buyers.
- Assist in the design and execution of tradeshows and demo experiences.
- Create material to accurately describe and show the use cases and abilities of the product to possible customers.
- Be a core stakeholder in the GTM by contributing to the development of roadmaps, planning & delivering launch materials and facilitating cross-team coordination for deliverables.
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