Performance Marketing Specialist

3 weeks ago

Oslo, Oslo County, Norway Opera Software Full time

Job Title: Performance Marketing Specialist

About the Role:

We are seeking a skilled Performance Marketing Specialist to join our team at Opera Software. As a key member of our mobile performance marketing team, you will be responsible for driving user acquisition and growth through creative campaigns and data-driven insights.

Key Responsibilities:

  • Develop and manage user acquisition campaigns across various channels, including Google Ads, Apple Search Ads, Facebook Ads, and TikTok Ads.
  • Analyze and report campaign performance regularly, identifying areas for improvement and optimizing towards performance KPIs.
  • Ideate new concepts and run AB tests to identify opportunities for scaling user growth through online channels.
  • Create high-quality ad content tailored to each market and aligned with brand guidelines.
  • Monitor and manage ad spend to ensure efficient allocation within set budgets.
  • Collaborate with the creative team to develop creative briefs and ensure all creative assets are up-to-date and refreshed regularly.
  • Work closely with marketing and product teams to coordinate campaigns and promote feature updates.
  • Stay informed about industry trends, platform updates, and best practices in performance marketing to drive innovation and results.

Requirements:

  • Previous experience in performance marketing or quantitative marketing roles.
  • Experience with advertising platforms (Google Ads, Facebook Ads, etc.) and measurement and analytical tools (such as Google Analytics, AppsFlyer, Looker, etc.).
  • Strong understanding of performance marketing, branding, and copywriting.
  • Strong creative thinking and problem-solving skills with the ability to develop out-of-the-box ad concepts that drive results.
  • A good understanding of international markets and the ability to develop marketing campaigns that appeal to users in various countries.
  • Ability to work with spreadsheets and numbers to analyze ad performance, identify trends, and create well-structured and understandable reports.
  • Efficient time management and critical thinking skills.
  • Fluency in English is a must (able to write and speak fluently and idiomatically).

About Opera Software:

Opera Software is a prominent web innovator that has been at the forefront of internet technology for over 25 years. With a rapidly growing base of hundreds of millions of monthly active users, Opera is dedicated to delivering exceptional online experiences. Our comprehensive suite of products is designed to meet the diverse needs and preferences of our growing user base.

What We Offer:

Huge scale - small, independent teams. You will work surrounded by supportive colleagues and in a flat organizational structure with short decision-making processes that boost your creativity and drive. Cooperation with hard-working, experienced people will help you introduce ideas and continuously improve your work.

Diversity and Inclusion:

At Opera, diversity and inclusion are central to our values. We recognize that being diverse and inclusive makes us stronger as a business. Our aim is to attract, recruit, and retain people who reflect the diverse nature of our business, clients, and communities regardless of nationality, ethnicity, faith, belief, sexual orientation, gender identity, social background, age, and disability.

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