Digital Performance Marketing Strategist
2 weeks ago
Job Summary:
We are seeking a highly skilled Digital Performance Marketing Strategist to join our team at Opera Software. As a key member of our Mobile performance marketing team, you will be responsible for crafting and implementing creative ideas and data-driven insights to drive user acquisition and growth globally.
Key Responsibilities:
- Build and manage user acquisition campaigns across various channels, including Google Ads, Apple Search Ads, Facebook, and TikTok Ads.
- Analyze and report campaign performance regularly and optimize towards performance KPIs.
- Ideate new concepts and run AB tests to identify potential opportunities for scaling user growth through online channels.
- Create quality ad content tailored to each market and in-line with brand guidelines.
- Monitor and manage ad spend to ensure campaign spend is allocated efficiently within set budgets.
- Work closely with the creative team and elaborate on creative briefs to ensure all creative assets are up-to-date and refreshed regularly.
- Collaborate with various marketing and product teams for coordinated campaigns and promoting feature updates.
Requirements:
- Previous experience in Performance marketing or quantitative marketing roles.
- Experience with Advertising platforms and measurement and analytical tools.
- Strong understanding of performance marketing, branding, and copywriting.
- Strong creative thinking and problem-solving skills with the ability to develop out-of-the-box ad concepts that drive results.
- A good understanding of international markets and the ability to work with spreadsheets/numbers to analyze ad performance.
About Us:
Opera Software is a prominent web innovator that has been at the forefront of internet technology for over 25 years. With a rapidly growing base of hundreds of millions of monthly active users, Opera is dedicated to delivering exceptional online experiences. We offer a diverse range of products and services to users worldwide, including cutting-edge PC and mobile browsers, the newsreader Opera News, a revolutionary video streaming service called Loomi, as well as gaming and sports apps.
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