Digital Marketing Strategist for Influencer Engagement
6 days ago
Digital Marketing Strategist for Influencer Engagement
We are seeking an experienced Digital Marketing Strategist for Influencer Engagement to join our team at Opera Software.
About the Role
The successful candidate will be responsible for developing and executing influencer marketing strategies to identify new segments and convert them into active and loyal users as well as fostering authentic connections with our target audience.
Responsibilities
- Develop and implement influencer marketing campaigns to support marketing initiatives and product launches.
- Identify and engage with relevant influencers and content creators to amplify brand messaging and reach new audiences.
- Negotiate and manage influencer partnerships, contracts, and deliverables to ensure campaign success.
- Track, analyze, and report on the performance of influencer marketing initiatives, providing insights and recommendations for optimization.
- Stay informed about industry trends, platform updates, and best practices in influencer marketing to drive innovation and results.
Requirements
- A personal interest in influencer marketing on various social media platforms including mobile first channels.
- Ability to develop influencer campaigns based on product briefs, effectively translating marketing campaign concepts into impactful influencer strategies.
- Strong negotiation skills.
- Ability to evaluate the effectiveness of influencer campaigns by utilizing key performance indicators (KPIs) from performance marketing.
- Strong analytical skills and ability to identify trends and insights from data.
Diversity and Inclusion
We recognize that being diverse and inclusive makes us stronger as a business. Our aim is to attract, recruit and retain people who reflect the diverse nature of our business, clients, and communities regardless of nationality, ethnicity, faith, belief, sexual orientation, gender identity, social background, age, and disability.
What We Offer
We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, and a comprehensive benefits package.
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