
Digital Experience Strategist
15 hours ago
At Fortum, we create superior digital offerings and experiences for our customers. Our Digital Customer Offering (DCO) function brings together business and technology to drive innovation and customer satisfaction.
We are building next-generation opportunities to enhance digital customer experience, digital marketing smartness, market-leading design, and user friendliness through increased use of data.
Key Responsibilities:
- Pursue and lead efforts to use data for customer insights, segmentation, and digital development within personalization.
- Advocate for the digital customer web experience, especially purchase flow and overall digital journey.
- Create and maintain digital development roadmaps within digital personalization.
- Be a champion for customer data platform use for personalization insights and improvements.
- Collaborate with marketing/ecom teams on initiatives within personalization and customer journey.
- Proactively seek opportunities for new technology and AI to enhance smoother customer experiences.
- Interact closely with business managers, specialists, and developers.
Requirements:
- Bachelor's or master's degree in a relevant field, such as business, marketing, engineering, or others.
- More than 3 years of work experience in relevant fields.
- Experience working with digital service development.
- Knowledge of customer behavior tools, analytics, and opportunities within personalization by using data/segmentation.
- An innovative mindset.
- Fluent skills in English, both oral and written.
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