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Brand Ambassador
3 weeks ago
About This Opportunity
This is an exciting opportunity to craft and execute powerful Go-To-Market strategies that not only fuel revenue growth but also solidify our position as a market leader. You'll be the bridge between product innovation and market success, working closely with cross-functional teams, including Product, Sales, and Customer Success.
Your Key Responsibilities
- Develop and own the GTM strategy for new products and releases, ensuring a well-defined plan that drives growth and meets customer needs.
- Conduct market analysis and customer research to inform product positioning, competitive differentiation, pricing, and compelling messaging that resonates with target audiences.
- Collaborate with Sales and Customer Success to develop training, tools, and collateral that enhance product knowledge and empower customer-facing teams to execute GTM plans effectively.
- Build and nurture customer relationships, leveraging their feedback and success stories to refine product messaging and marketing strategies.
- Partner with Product, Customer Success, and Sales teams to align on roadmaps and growth strategies while working with content teams to shape our unique point of view and messaging.
Requirements
- Proven experience in product marketing, preferably in the software industry.
- Strong understanding of the public procurement industry and B2B SaaS markets.
- Ability to think strategically and manage execution details.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Experience in procurement, either on the supply side or buy side.
- Additional market knowledge and familiarity with the nuances of public procurement processes and competitive landscapes.