Marketing and Brand Development Lead

7 days ago


Oslo, Oslo County, Norway BYD Europe Full time

About This Role

We are seeking an experienced Marketing Manager to lead our DENZA brand's marketing efforts in the Local market. As the Marketing Manager, you will be responsible for building the brand from 0-1 and driving sales in the region.

The Key responsibilities will be:

  1. Develop and Execute Marketing Strategies

Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.

Promote Brand Awareness

Collaborate with the European PR and Event team to execute marketing activities in the region, enhancing brand awareness and influence through National Events, advertising, digital campaigns...

Manage Public Relations

Maintain relationships with press, media, agencies, social influencers to ensure brand visibility and reputation, handling public relations issues promptly.

Oversee Dealer Marketing

Supervise Dealer Marketing Plans and executions, providing dealers with marketing support and guidance.

Conduct Market Research

Conduct in-depth market research on the region, monitoring competitor activities and analyzing the effectiveness of marketing actions.

Budget Steering

Steer marketing budget, ensuring rational use of marketing funds and optimizing ROI.

Represent the Brand

Act as the brand Ambassador in the region, representing the brand within industry and key media.

Ensure Localization

Evaluate and maintain dealer websites, signage, and marketing materials to ensure they meet BYD CI policy requirements.

Additonal Tasks

Perform additional tasks and responsibilities assigned by the Country Manager and senior management to support company growth objectives.

Requirements

We are looking for a candidate with:

  • A University Degree in Marketing, Sales, or commercial disciplines.
  • Solid experience in Automotive industry or Branded Retail Products.
  • 8+ years of experience in Marketing management in Automotive business.
  • Excellent digital skills.
  • Customer-oriented mindset.
  • Excellent communication and interpersonal skills.
  • Time management skills.
  • Resilience and openness.
  • Results orientation.
  • Effective communication in English and Norwegian language is mandatory (Other European languages and/or Mandarin Chinese would be a plus).
  • Connection to our Mission and a more sustainable Future.


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