Brand and Marketing Strategist

7 days ago


Oslo, Oslo County, Norway BYD Europe Full time

About The Position

This is an exciting opportunity to join our team as the Marketing Manager of our DENZA brand in the Local market. You will be responsible for driving sales and building the brand from 0-1.

The Key responsibilities will be:

  • Marketing Planning and Execution
    • Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
  • Brand Promotion
    • Collaborate with the European PR and Event team to execute marketing activities in the region, enhancing brand awareness and influence through National Events, advertising, digital campaigns...
  • Public Relations Management
    • Maintain relationships with press, media, agencies, social influencers to ensure brand visibility and reputation, handling public relations issues promptly.
  • Dealer Marketing Support
    • Supervise Dealer Marketing Plans and executions, providing dealers with marketing support and guidance.
  • Market Research and Analysis
    • Conduct in-depth market research on the region, monitoring competitor activities and analyzing the effectiveness of marketing actions.
  • Marketing Budget Management
    • Steer marketing budget, ensuring rational use of marketing funds and optimizing ROI.
  • Brand Representation
    • Act as the brand Ambassador in the region, representing the brand within industry and key media.
  • Localization and Compliance
    • Evaluate and maintain dealer websites, signage, and marketing materials to ensure they meet BYD CI policy requirements.
  • Additional Responsibilities
    • Perform additional tasks and responsibilities assigned by the Country Manager and senior management to support company growth objectives.

Key Requirements

We are looking for a candidate with:

  • A University Degree in Marketing, Sales, or commercial disciplines.
  • Solid experience in Automotive industry or Branded Retail Products.
  • 8+ years of experience in Marketing management in Automotive business.
  • Excellent digital skills.
  • Customer-oriented mindset.
  • Excellent communication and interpersonal skills.
  • Time management skills.
  • Resilience and openness.
  • Results orientation.
  • Effective communication in English and Norwegian language is mandatory (Other European languages and/or Mandarin Chinese would be a plus).
  • Connection to our Mission and a more sustainable Future.


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