
Brand Marketing Director Global Position
2 days ago
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Key Responsibilities- Strategic Leadership:
- Define and execute the global brand marketing strategy, aligning with the company's overall vision and business objectives.
- Lead initiatives to increase brand awareness, foster deep customer engagement, and build enduring loyalty across diverse markets.
- Cross functional collaboration:
- Work closely with regional marketing teams to tailor global strategies to fit cultural nuances and market-specific needs.
- Consumer Insights:
- Monitor and analyze market trends and competitor activities to ensure the brand remains relevant and competitive.
- Digital & Social Media:
- Lead strategic approach on organic social to ensure on-brand tone of voice, storytelling and execution in collaboration with paid execution.
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