
Global Marketing Leader for Aquaculture
2 days ago
We are seeking an enthusiastic Global Strategic Marketing Manager Fish, who will be responsible for developing our market proposition and segmentation, and provide innovation support to our business across Europe, Asia, Americas, and Africa. You will play a key role in defining and developing our segmentation, position goals and value proposition for relevant fish species, working closely with marketing managers in our operating companies.
You will identify market needs based on technical and commercial requirements and collaborate with product managers and researchers in Skretting Aquaculture Innovation to develop product solutions. This includes enhancing profitability by strengthening our market position, identifying growth opportunities, leading development efforts, and delivering new products, applications, and services to customers within the segment.
While experience in strategic marketing or product management is valuable and an advantage, we prioritize candidates who embody our core values and demonstrate the potential to thrive in a dynamic and fast-paced environment.
The Marketing Manager will report to the Skretting Innovation Director Warm Water Species for Fish and join the Warm water species innovation team based at the Skretting headquarters in Stavanger, Norway.
Main Responsibilities and Tasks:
- Analyze industry and market trends, and competitive landscapes for strategic decision-making.
- Building an overall strategic marketing strategy for the relevant species/customer groups and agrees on targets and action plans with our operating companies aligned with the relevant Business Unit ambitions.
- Build a close collaboration with specialists in Skretting's operating companies and with Skretting's research departments, sales, product development, and advertising, to create cohesive and effective marketing initiatives that align with the overall business goals.
- Identifying business opportunities for new products and concepts and propose initial plans to exploit these opportunities, including product development, pricing, promotion, and distribution.
- Responsible for planning, implementing, and overseeing strategic marketing strategies to promote our products and services in collaboration with various departments, such as sales, product development, and advertising.
- Working with product managers and researchers in the stage gate process to develop new products into the innovation pipeline.
- Preparing product marketing plans, product presentations and forecast sales and profit estimates.
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