
Marketing Director
2 days ago
Rystad Energy is a leading global independent research and energy intelligence company. We empower businesses, governments, and organizations to make well-informed decisions by providing high-quality data and thought leadership.
Our portfolio covers all aspects of global energy fundamentals, spanning every corner of the oil and gas industry, renewables, clean technologies, supply chain, and power markets.
Mandate: As the Head of Demand Generation, you will be responsible for generating demand and leads with data-driven strategies and a focus on experimentation.
The role will report directly to the Marketing Director and requires close collaboration with all Marketing heads as well as the wider Sales & Marketing leadership.
Some key objectives include:
- Drive-up lead quality to optimize our lead to opportunity conversion rate.
- Identify and tap into new growth opportunities by optimizing existing and/or leveraging new marketing channels.
- Strengthen our marketing data analytics framework to assess campaign performance, optimize strategies, and make informed decisions to lower lead acquisition costs and boost engagement.
- Develop efficiency metrics and report on acquisition and revenue metrics.
Qualifications
- +10 years of Marketing experience across Digital marketing and Social Media, especially inbound strategy, experimentation and A/B testing, SEO, PPC, website optimization, and management.
- Experience across B2B and B2C digital campaigns a plus.
- Strong analytical and presentation skills required.
- Leadership experience minimum 2 years with the ability to inspire and motivate a team.
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