Brand Marketing Director Global Leadership

4 days ago


Oslo, Oslo County, Norway Hellyhansen Full time
Job Overview

Helly Hansen is a leading global outdoor brand seeking an experienced Brand Marketing Director, Global to lead our marketing efforts and drive business growth.

This role combines strategic vision with cross-functional execution, ensuring the brand resonates with diverse global audiences while driving business growth. The successful candidate will oversee brand consistency, develop compelling campaigns, and collaborate with global channel owners and regional teams to adapt strategies fit for purpose.

Key Responsibilities
  • Strategic Leadership:
    • Define and execute the global brand marketing strategy, aligning with the company's overall vision and business objectives.
    • Lead initiatives to increase brand awareness, foster deep customer engagement, and build enduring loyalty across diverse markets.
  • Campaign Development & Agency Management:
    • Oversee the creation of global marketing campaigns that embody the brand's positioning and resonate with target audiences.
    • Collaborate with agency and creative teams to produce breakthrough campaign creatives for omnichannel execution.
    • Ensure storytelling aligns with the brand's legacy, positioning, and innovative vision.
    • Manage media agency for strategic planning and execution in upper funnel placements and channels.
  • Cross-functional collaboration:
    • Lead seasonal campaign calendar in collaboration with the product teams.
    • Work closely with regional marketing teams to tailor global strategies to fit cultural nuances and market-specific needs.
    • Strategic lead on activation thematic and direction.
  • Consumer Insights:
    • Monitor and analyze market trends and competitor activities.
    • Work closely with business leaders to understand opportunities and create sell-in for net new consumer research.
  • PR & Brand Communications:
    • Lead global PR and brand communication strategies.
  • Digital & Social Media:
    • Lead strategic approach on organic social to ensure on-brand tone of voice.
    • Collaborate with performance marketing and e-commerce teams.
    • Lead a full-funnel approach strategy in collaboration with Performance Marketing Director.
  • Brand Governance:
    • Maintain brand integrity across all touchpoints.
    • Collaborate with internal and external stakeholders.
  • Leadership & Team Development:
    • Lead and mentor a team of marketing professionals.
    • Build cross-functional partnerships with product, sales, regional, and design teams.

Requirements include a Bachelor's or Master's degree in Marketing, Business, or a related field; 10+ years of experience in brand marketing, with a proven track record in global campaign execution; expertise in brand marketing, digital marketing, social media platforms, and innovative engagement strategies.

The ideal candidate will possess strong analytical skills, exceptional leadership, communication, and project management abilities, as well as a passion for the outdoors, ski or sailing, and an active lifestyle.



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