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Global Brand Manager
4 days ago
As the Global Brand Manager, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with the company's overall business objectives. With a focus on key markets across North America and Europe, your goal will be to increase brand awareness and drive sales through impactful content and assets that engage customers.
You will lead a team of digital professionals, collaborating with stakeholders across functions to build a cohesive brand message that resonates with existing and future customers. Your expertise in digital marketing will be essential in measuring the performance of digital content and making data-driven decisions to optimize it.
Key responsibilities:
- Develop and implement Helly Hansen's global digital marketing strategy
- Define and report on clear performance KPIs, measure the impact of digital content on acquisition, retention, and brand metrics
- Partner with ecommerce managers, site experience managers to define data-driven digital best practices for product shots, hero banners, landing page experiences
- Lead the development of seasonal and always-on performance marketing campaigns; partnering closely with brand to ensure activity fully integrated
- Build deep relationships with key partners, including Google and Meta to drive creative excellence on each platform
About the role:
This is an exciting opportunity to join Helly Hansen's leadership team and shape the company's digital marketing future. If you have a passion for driving business growth through innovative digital strategies and a proven track record of success in a similar role, we encourage you to apply.
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