Digital Brand Experience Director
4 weeks ago
Helly Hansen is seeking a highly skilled Director of Digital Brand Experience to lead the development and execution of a global digital-first asset and content strategy.
The successful candidate will be responsible for driving profitable growth across all channels, including US, Nordics, and DACH, while building a strong brand presence and driving sales.
Key Responsibilities:- Develop and implement a global website, email, and performance marketing asset and content strategy
- Define and report on clear performance KPIs, measure the impact of asset performance, and lead the implementation of insights and learnings into improved digital content and performance
- Define the design system and modular templates for site, email, and paid marketing
- Partner with ecommerce managers, site experience managers to define data-driven digital best practices for product shots, hero banners, landing page experiences, etc.
- Lead the development of seasonal and always-on performance marketing campaigns, partnering closely with brand to ensure activity is fully integrated
- 8+ years of digital experience, 3+ years in a leading content and asset strategy for site and performance marketing
- Experience in leading design and copy teams covering a wide variety of background skill sets; experience in leading UX designers is a bonus
- Experience in driving acquisition, retention, and brand metrics
- Excellent understanding of test and learn methodology
- Proven ability in driving creative and content across digital platforms (Website, Google, Facebook, Instagram, TikTok) and formats (video/static/animation)
- A dynamic and fast-paced work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
The company is owned by Canadian Tire Corporation (CTC) and is committed to innovation, quality, and customer satisfaction.
Apply now to join our team and be part of a company that is shaping the future of outdoor apparel and gear.
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