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Senior Marketing Strategist

3 weeks ago

Oslo, Oslo County, Norway BYD Europe Full time
Job Summary:
BYD Europe is seeking a highly skilled Senior Marketing Strategist to lead the development and execution of regional marketing strategies for our brand. As the ideal candidate, you will have 8+ years of experience in roles related to marketing management in the automotive business and excellent digital skills.

The successful candidate will be responsible for developing and executing regional marketing strategies and annual plans for the brand, aligning with business objectives and global marketing strategic guidelines. You will also collaborate with the European PR and event team to execute marketing activities in the region, including national events, advertising, and digital campaigns.

Key Responsibilities:
  • Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and global marketing strategic guidelines.
  • Brand Promotion and Awareness: Collaborate with the European PR and event team to execute marketing activities in the region, including national events, advertising, and digital campaigns.
  • Public Relations: Maintain a good relationship with press, media, agencies, and social influencers to ensure visibility and reputation of the brand and product stories.
  • Dealer Marketing Management: Supervise dealer marketing plans and executions and provide dealers with marketing support and guidance.
  • Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities.

Requirements:
  • Bachelor's degree in marketing, sales, or commercial disciplines.
  • Solid experience in automotive industry or branded retail products.
  • 8+ years of experience in roles related to marketing management in automotive business.
  • Excellent digital skills.
  • Customer-oriented mindset.

We Offer:
  • Performance and experience-based competitive remuneration, KPI variable salary, company car (if applicable).
  • Department & company-wide team-building events.