
Personalization Development Lead
21 hours ago
Fortum is a Nordic energy company that powers a world where people, businesses, and nature thrive together. Our purpose is to deliver clean energy reliably and help industries decarbonize their processes and grow.
Our Marketing Technology Solutions unit is driving innovation in digital customer experience, digital marketing smartness, market-leading design, and user friendliness through increased use of data.
Key Responsibilities:
- Lead efforts to use data for customer insights, segmentation, and digital development within personalization.
- Develop and maintain digital development roadmaps within digital personalization.
- Collaborate with marketing/ecom teams on initiatives within personalization and customer journey.
- Proactively seek opportunities for new technology and AI to enhance smoother customer experiences.
- Interact closely with business managers, specialists, and developers.
Requirements:
- Bachelor's or master's degree in a relevant field, such as business, marketing, engineering, or others.
- More than 3 years of work experience in relevant fields.
- Experience working with digital service development.
- Knowledge of customer behavior tools, analytics, and opportunities within personalization by using data/segmentation.
- An innovative mindset.
- Fluent skills in English, both oral and written.
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