User Acquisition Strategist
17 hours ago
Job Description:
We are seeking a talented User Acquisition Strategist to join our team in Oslo. As a key member of our mobile performance marketing team, you will be responsible for developing and executing user acquisition strategies across various channels.
Your Responsibilities:
- Campaign Development: Create and manage user acquisition campaigns across Google Ads, Apple Search Ads, Facebook & TikTok Ads.
- Campaign Optimization: Analyze and report campaign performance regularly, making data-driven decisions to optimize towards performance KPIs.
- Creative Conceptualization: Ideate new concepts and run AB tests to identify opportunities for scaling user growth through online channels.
- Ad Content Creation: Develop quality ad content tailored to each market and aligned with brand guidelines.
- Budget Management: Monitor and manage ad spend to ensure efficient allocation within set budgets.
- Collaboration: Work closely with the creative team to develop creative briefs and refresh assets regularly.
- Team Collaboration: Collaborate with various marketing & product teams for coordinated campaigns and promoting feature updates.
- Industry Knowledge: Stay informed about industry trends, platform updates, and best practices in performance marketing.
About You:
- Experience: Previous experience in Performance marketing or quantitative marketing roles.
- Advertising Platforms: Experience with Advertising platforms (Google Ads, Facebook Ads, etc.) and measurement & analytical tools (such as Google Analytics, AppsFlyer, Looker etc.).
- Creative Thinking: Strong creative thinking and problem-solving skills to develop out-of-the-box ad concepts.
- International Markets: A good understanding of international markets, exhibiting creativity to support marketing campaigns that appeal to users globally.
- Analysis Skills: Ability to work with spreadsheets/numbers to analyze ad performance, identify trends, and create well-structured reports.
- Languages: Fluency in English is a must, with ability to write and speak fluently and idiomatically.
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