Demand Generation

6 hours ago

Oslo, Oslo County, Norway Infrakit Full time

YOUR MISSION

We are looking for a Demand Generation & Campaign Manager to own and scale demand generation for Infrakit in Scandinavia. You'll design, launch, and optimize integrated campaigns (content, release, webinars, events, ABM) that create and capture demand, turning awareness into pipeline. Some campaigns will run globally in English; you'll also support other regions when needed.

Key Responsibilities

  • Plan, launch, and
    optimize multi-channel campaigns
    (webinars, content, new releases, email nurtures, landing pages)
  • Localize and refine
    campaign and product messaging
    in Norwegian and Swedish
  • Run
    ABM plays (1:1, 1:few, 1:many)
    with Sales for priority accounts; orchestrate offers, ads, sequences, and follow-ups
  • Collaborate closely with
    Scandinavian Sales & Customer Success teams
    to align campaigns to account needs and customer pain points
  • Interview customers, attend trade shows, and feed real insights
    back into campaign creative and copy
  • Support regional events
    (planning, promotions, and on-the-day coordination) when required
  • Build lifecycle programs
    that move
    prospects to MQLs and SQLs
    ; ensure crisp handoffs
  • Track performance
    (traffic → MQL → SQL → Opp → Revenue) and report insights
  • Potentially
    manage external agencies
    for creative, media, and event production
  • Contribute to select
    global English campaigns and launches
    with Scandinavian inputs

QUALIFICATIONS

What You Bring (Must-haves)

  • Native/fluent Norwegian; strong English. Swedish is a big plus.
  • B2B marketing experience (SaaS/startup preferred) owning end-to-end demand programs
  • Hands-on ABM experience and tight Sales collaboration
  • Clear track record of pipeline impact (MQLs, SQLs, opps, CPL, conversion rates)
  • Proficiency with marketing automation and CRM
  • Experience with LinkedIn ads, webinars, landing pages, and email nurtures
  • Analytical, outcome-oriented, and disciplined in tracking and reporting

Preferred / Nice-to-have

  • Experience in construction tech, infrastructure, or public sector B2B
  • Product-led/freemium motions, partner co-marketing
  • Working with external agencies/vendors for creative and event production
  • SEO basics, UTM strategy, and attribution familiarity

Why Join Infrakit?

  • Be part of a growing B2B SaaS business in the infrastructure space, with growth in Nordics + DACH and beyond.
  • Opportunity to lead sales globally and shape the go-to-market for a high-value, mission-critical SaaS solution.
  • Make a tangible impact: you will build and scale the revenue engine, drive market expansion and lead an enthusiastic team.
  • Collaborative, agile organization with ambitious growth plans, supportive of your strategic vision and execution.

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