Marketing Strategy Lead

3 days ago

Oslo, Oslo County, Norway Mercell Holding AS Full time

Company Overview

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Mercell Holding AS is a fast-growing technology company that revolutionizes public procurement by making it accessible and effortless for everyone involved.

We strive to create an environment where talents can thrive, with a dynamic culture built on continuous growth, trust, and collaboration. Our international team of ambitious and dedicated colleagues are passionate about what they do and supported to be themselves.

Your Mission">

As the Product Marketing Manager, you will shape our market presence and drive our growth by crafting and executing powerful Go-To-Market strategies. You'll be the bridge between product innovation and market success, working closely with cross-functional teams to communicate the unique value of our products.

Your strategic mindset and hands-on approach will guide how we make an impact on customers and prospects alike. With your expertise in the Product Marketing toolbox, you'll turn insights into action, building compelling narratives that resonate in the market.

  • Core Responsibilities:

  • Go-to-Market Strategy & Execution – Owning the GTM strategy for new products and releases, ensuring a well-defined plan that drives growth and meets customer needs.

  • Market Research & Positioning – Conducting market analysis and customer research to inform product positioning, competitive differentiation, pricing, and compelling messaging that resonates with target audiences.

  • Sales & Customer Enablement – Collaborating with Sales and Customer Success to develop training, tools, and collateral that enhance product knowledge and empower customer-facing teams to execute GTM plans effectively.

  • Customer Advocacy & Insights – Building and nurturing customer relationships, leveraging their feedback and success stories to refine product messaging and marketing strategies.

  • Cross-Functional Alignment & Thought Leadership – Partnering with Product, Customer Success, and Sales teams to align on roadmaps and growth strategies while working with content teams to shape our unique point of view and messaging.

Required Qualifications">

To succeed in this role, you should have:

  • Proven Product Marketing Experience – A deep understanding and hands-on experience in core product marketing disciplines.

  • Strategic Thinking & Execution – The ability to think big picture while effectively managing execution details.

  • Market Insight & Analytical Mindset – A strong understanding of the public procurement industry and B2B SaaS markets, with the ability to leverage data for informed decision-making.

  • Go-to-Market Expertise – Experience driving successful product launches and developing GTM strategies that align with business goals.

  • Communication & Collaboration – Exceptional written and verbal communication skills, with a track record of creating impactful content and messaging, and the ability to collaborate across teams.

Benefits">

We offer a range of benefits to support your career development and work-life balance, including:

  • Competitive salary package – A comprehensive compensation package that recognizes your skills and experience.

  • Hybrid work arrangement – The flexibility to work from home or in our office, depending on your preferences.

  • Professional development opportunities – The chance to learn and grow with our company, through training, mentorship, and career advancement.

  • Collaborative team environment – A supportive and inclusive team culture that encourages open communication and teamwork.

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