Sales Lead at Semine

Are you an experienced sales leader with a passion for building teams, driving results, and shaping growth in a fast-scaling tech company? Do you want to lead a talented sales team in a company at the forefront of financial automation through AI? Semine is now looking for two Sales Leads – one in Oslo and one in Stockholm – to take ownership of our growing Sales Executive teams and play a central role in our international expansion.

About the position

This is a direct recruitment, meaning that the recruitment process is handled by Bravura, and you will be employed directly by Semine.

About the company

Semine is a fast-growing tech company helping businesses automate their finance operations through innovative use of artificial intelligence. The company was founded in Norway in 2015 with the vision of bridging the gap between people and technology by eliminating repetitive and time-consuming tasks. Semine's platform is powered by proprietary AI technology and offers an end-to-end hyper-automation solution that is revolutionizing traditional finance management. Since its launch in 2020, Semine has experienced rapid growth and attracted significant interest from leading companies across the Nordics.

Today, Semine has over 60 employees with offices in Norway, Sweden, and Finland. Having established a strong presence in the Norwegian market, the company is now expanding internationally and looking for talent who want to shape the future of financial automation. As part of the Semine team, you will work in a dynamic and inclusive environment where innovation and collaboration are at the heart of everything.

Semine is now looking for a Sales Lead to join the team in Oslo or Stockholm. In this role, you'll lead and develop a team of Sales Executives while driving sales growth and shaping the company's expansion in your market. Join a forward-thinking company that combines cutting-edge technology with a strong team spirit

About the role

As Sales Lead at Semine, you will be responsible for both driving your own sales processes and leading a local team of Sales Executives. You will play a key role in driving growth in your market (Norway or Sweden), ensuring strong individual and team performance, and contributing to Semine's international success.

In this hands-on leadership role, you will coach and support your Sales Executives in handling complex B2B sales processes, making sure the team meets targets and builds strong relationships with senior finance decision-makers such as CFOs and Heads of Accounting. You will also collaborate with SDRs, marketing, and delivery to secure smooth processes across the sales cycle and provide valuable input for continuous product and market development. You will also have the opportunity to shape the strategy, structure, and culture of your local sales team, influencing how Semine grows in your market.

Key tasks include:

• Driving your own sales processes and achieving individual KPIs and targets
• Leading, coaching, and developing a local team of Sales Executives
• Ensuring strong team performance and supporting Sales Executives in complex B2B sales processes
• Building and maintaining relationships with senior finance decision-makers (e.g. CFOs, Heads of Accounting)
• Collaborating with SDRs, marketing, and delivery to ensure smooth handovers and effective sales cycles
• Managing and optimizing sales pipelines in HubSpot CRM
• Contributing to Semine's market growth and international expansion strategy

Education, experience, and personal qualities

• Several years of experience in B2B sales within IT/software solutions
• Proven track record of leadership, with responsibility for leading and developing sales teams
• Strong understanding of complex sales processes with multiple stakeholders
• Knowledge of accounts payable, invoicing, or ERP systems is advantageous
• Post-secondary education in sales, business, or a related field is a plus
• Fluency in English is required; fluency in Norwegian or Swedish is highly beneficial
• Structured, goal-oriented, and able to drive both individual and team success
• Resilient, adaptable, and motivated by building and scaling new markets

To thrive in this role, we believe you are a proactive and inspiring leader who takes initiative and motivates your team to achieve their best. You are responsible and act with high integrity in everything you do. Structured and quality-focused, you ensure that both your own work and that of your team meets the highest standards. You bring energy, creativity, and fresh ideas to the table, and are motivated by the challenge of building and developing a high-performing team while driving growth in your market.

What Semine offers

• Tailored onboarding programs
• Competitive compensation package with bonus structure
• Attractive pension and insurance solutions
• A dynamic, social, and collaborative workplace culture
• Modern offices in central Oslo and Stockholm

Location: Oslo (Norway) or Stockholm (Sweden) – we are hiring for both
Start date: As agreed
Compensation: Fixed salary + commission

We use a competency-based approach to ensure fair and unbiased selection. Applications are reviewed continuously, and the posting may close once we have enough candidates. If you are shortlisted, we will contact you for a phone interview. All applicants will receive feedback.

For questions, contact the recruiting manager at

We recommend applying as soon as possible.

We look forward to your application