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Helly Hansen is looking for a Retention Manager
2 months ago
Helly Hansen is looking for a Retention Manager
Oslo
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative and responsible waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com
Retention Manager, Helly Hansen (Europe)
The Role:
As the Retention Manager for Europe, you will be responsible for developing and executing strategies to enhance customer retention and loyalty across various European markets and channels, including email and SMS. Using CRM techniques, the role will work to increase customer Lifetime Value in European markets through increasing shopper frequency and life time value, building affinity with the Helly Hansen brand. The role will also help grow our 1st party database to support future acquisition.
Key responsibilities
Develop and implement retention strategies that drive increased European customer loyalty Develop and execute CRM campaigns covering channels including email and SMS to increase customer conversion, retention and engagement Evaluate campaign performance and optimise future campaign strategies accordingly Monitor key performance metrics (open rate, CPC, CTR, CAC and retention rate) Provide regular reporting that communicates performance and highlights future growth opportunities Analyse customer data to identify and build key customer segments and audiences Implement AB testing to continually improve performance tactics and messaging Partner with the Retention Manager, North America to share plans and learnings Collaborate with E-commerce, marketing and brand teams to deliver a standout customer experience Develop and execute an email and SMS communications calendar Develop stand out creative that drives performance and delivers the Helly Hansen brand experience Grow our 1st party customer database in order to build a healthy prospect pipeline Manage email and SMS database health, continually monitoring data hygiene and re-engagement Manage 3rd party agencies from brief to execution for project and consultation work Stay up to date with best practices and industry standards related to database marketing Ensure brand consistency with global creative, performance digital, and development teams.Organizational structure
Reports to: Senior Manager, Retention and Loyalty
Location: Oslo, Norway
Work Environment
Passion for the outdoors, skiing, and/or sailing 3-5 years of experience within CRM & Email Marketing Bachelor’s degree or equivalent experience in retail, strategy, operations, or related field. You have technical experience with CRM tools and analytics (Salesforce, Google Analytics, Emarsys, or similar). Demonstrated success in leadership. Excellent communication, organizational and project management skills. A self-starter with the ability to work between teams and functions with high autonomy. Fluency in written and spoken English is mandatory. Skills in Norwegian, Swedish, German, French, Italian, and/or Spanish are a strong bonus. Ability to thrive in a lean, high growth environment Ability to work well across functions, diverse communities, and different time zones