
Strategic Marketing Lead
1 day ago
About the Role:
We are seeking a highly skilled Marketing Manager to join our team at BYD Europe. As the Marketing Manager, you will be responsible for building and driving sales in the local market.
The Key Responsibilities will be:
- Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
- Brand Promotion and Awareness: Collaborate with the European PR and Event team to enhance the brand awareness and influence through national events, advertising, and digital campaigns.
- Public Relations: Maintain a good relationship with press, media, agencies, and social influencers to ensure visibility and reputation of the brand and product stories.
- Dealer Marketing Management: Supervise Dealer Marketing Plans and executions, providing dealers with marketing support and guidance.
- Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities to feed into the marketing plan process.
- Budget Management: Take responsibility for steering marketing funds, ensuring rational use and optimizing ROI.
- Brand Ambassador: Be the brand ambassador of the region within the industry and key media.
- Localization and Compliance Management: Ensure dealer websites, signage, and marketing materials are localized and compliant with BYD CI policy.
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