Retention Manager, EU

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world's harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA Stay Dry technology, the patented H2Flow temperature regulating system, and the revolutionary lighter, warmer LIFALOFT insulation. Building on Helly Hansen's proprietary HELLY TECH waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO - the company's most innovative waterproof/breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen's outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen's latest collections, visit

RETENTION MANAGER DTC (temp)

As the Retention Manager for Europe, you will own the strategy and execution of all D2C retention initiatives across our European markets. Your focus will be on driving repeat purchases, increasing customer lifetime value, and strengthening loyalty through high-impact lifecycle programs across email, SMS, and other owned channels. You will leverage CRM best practices to build personalized customer journeys, grow our first-party data ecosystem, and deepen affinity with the Helly Hansen brand. This role will also play a key part in expanding and enriching our D2C database to fuel future acquisition and long-term customer growth.

Key responsibilities

• Develop and implement retention strategies that drive increased European customer loyalty
• Develop and execute CRM campaigns covering channels including email and SMS to increase customer conversion, retention and engagement
• Evaluate campaign performance and optimise future campaign strategies accordingly
• Monitor key performance metrics (open rate, CPC, CTR, CAC and retention rate)
• Provide regular reporting that communicates performance and highlights future growth opportunities
• Analyse customer data to identify and build key customer segments and audiences
• Implement AB testing to continually improve performance tactics and messaging
• Partner with the Retention Manager, North America to share plans and learnings
• Collaborate with E-commerce, marketing and brand teams to deliver a standout customer experience
• Develop and execute an email and SMS communications calendar
• Develop stand out creative that drives performance and delivers the Helly Hansen brand experience
• Grow our 1st party customer database to build a healthy prospect pipeline
• Manage email and SMS database health, continually monitoring data hygiene and re-engagement
• Manage 3rd party agencies from brief to execution for project and consultation work
• Stay up to date with best practices and industry standards related to database marketing
• Ensure brand consistency with global creative, performance digital, and development teams

Organizational structure

This position is a full-time temporary employment at our Oslo Headquarters

Duration: 12-month contract

Reports to: Senior Manager, Retention and Loyalty

What we are looking for

• Passion for the outdoors, skiing, and/or sailing
• 3-5 years of experience within CRM & Email Marketing
• Bachelor's degree or equivalent experience in retail, strategy, operations, or related field.
• You have technical experience with CRM tools and analytics such as Braze, Salesforce and Google Analytics (or similar)
• Demonstrated success in leadership
• Excellent communication, organizational and project management skills. A self-starter with the ability to work between teams and functions with high autonomy
• Fluency in written and spoken English is mandatory. Skills in Norwegian, Swedish, German, French, Italian, and/or Spanish are a strong bonus

Work Environment

• Ability to thrive in a lean, high growth environment
• Ability to work well across functions, diverse communities, and different time zones
• Travel Requirements: Ability to travel, including potential international travel

We offer

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• Discounts on great gear
• Competitive compensation and benefits, and an active environment with passion for sports

Any questions can be directed to

Application is ONLY accepted in portal (Due to personal data protection rules) and not later than 21 December 2025.